Brandwave

How popular isKobo Plus?

In September 2026, people searched for Kobo Plus by name about 49,500 times worldwide, a 22.2% increase from the previous year. These searches made up 0.71% of all global book subscription service searches, placing Kobo Plus seventh out of eight services. When we asked both ChatGPT and Google AI Overviews about book subscription services, Kobo Plus appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Kobo Plus is the seventh most searched of 8 competitors and the second most recommended in AI answers.

  1. ScribdShare of searches 47.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. AudibleShare of searches 26.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Kindle UnlimitedShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. LibbyShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  5. Kobo PlusShare of searches 0.71%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top book subscription services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kobo Plus was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kobo Plus is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kindle Unlimited1st
  2. Kobo Plus2nd
  3. Everand3rd
  4. Audible4th
  5. Libby5th
  6. Book of the Month6th
  7. Scribd7th
  8. Storytel8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Everand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kindle Unlimited4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kobo Plus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Audible3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scribd2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Book of the Month2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Storytel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about book subscription services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which book subscription services compete with Kobo Plus?

Kobo Plus against book subscription services worldwide, by month

Share of searches by month for Scribd, Audible, Kindle Unlimited, Libby, Storytel, Kobo Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthScribdAudibleKindle UnlimitedLibbyStorytelBook of the MonthKobo PlusEverand
Oct 202545.4%30.4%11.2%7.5%4.1%1%0.55%0.01%
Nov 202541.1%33.6%12.3%6.7%4.5%1.1%0.61%0.01%
Dec 202535%35%15.6%7%4.7%1.7%0.77%0.01%
Jan 202638.2%31.2%13.9%9.4%5.1%1.5%0.69%0.01%
Feb 202643.1%28.8%12.9%8.6%4.7%1.2%0.64%0.01%
Mar 202640.5%33.1%12.2%8.1%4.4%1.1%0.6%0.01%
Apr 202640.3%32.9%12.1%8.1%4.4%1.6%0.6%0.01%
May 202642.8%28.6%12.9%8.6%4.7%1.7%0.77%0.01%
Jun 202644.1%29.5%13.2%7.2%4%1.2%0.8%0.01%
Jul 202643.6%29.1%13.1%7.2%4.8%1.2%0.96%0.01%
Aug 202652.9%23.7%10.6%7.1%3.9%0.96%0.78%0.01%
Sep 202647.8%26.1%11.7%7.8%4.3%1.6%0.71%0.01%

  1. 1.Scribd

    47.8%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -5.2 points.

  2. 2.Audible

    26.1%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.Kindle Unlimited

    11.7%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Libby

    7.8%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Storytel

    4.3%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Book of the Month

    1.6%

    Held 6th. 110K estimated branded searches, +48.6% vs prior month. Share +0.6 points.

  7. 7.Kobo Plus

    0.71%

    Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Everand

    0.01%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Kobo Plus and its closest rivals

Every comparison with Kobo Plus

9 comparisons

How has branded search demand for Kobo Plus changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kobo Plus worldwide rose from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Kobo Plus’ share of searches among book subscription services worldwide held steady, from 0.55% to 0.71%.

How did search popularity change for book subscription services worldwide in September 2026?

6 changes

  1. In September 2026, Audible gained share of searches among book subscription services worldwide, from 23.7% to 26.1%.

  2. In September 2026, Kindle Unlimited gained share of searches among book subscription services worldwide, from 10.6% to 11.7%.

  3. In September 2026, Libby gained share of searches among book subscription services worldwide, from 7.1% to 7.8%.

  4. In September 2026, Book of the Month gained share of searches among book subscription services worldwide, from 0.96% to 1.6%.

  5. In September 2026, Scribd lost share of searches among book subscription services worldwide, from 52.9% to 47.8%.

  6. Estimated monthly branded searches for Kobo Plus worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

How are Kobo Plus’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kobo Plus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kobo plus

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How the Brand Demand Index is measured

Where does Kobo Plus compete?

Kobo Plus is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Book subscription services7th of 80.71%Shown above
Audiobook services6th of 80.75%Show ranking
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Is Kobo Plus your brand?

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