Hoopla vs Kobo Plus:Which is more popular?
In September 2026, Hoopla had more branded searches than Kobo Plus among audiobook services worldwide. Hoopla had about 450,000 branded searches, while Kobo Plus had 49,500. Hoopla made up 6.9% of all audiobook service searches we track, and Kobo Plus accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about audiobook services, Hoopla appeared in two of the five answers and Kobo Plus in one. Hoopla was mentioned before Kobo Plus in every answer that named either.
Who do people search for more?
Hoopla, about 9 searches for every 1 for Kobo Plus
Who does AI mention more?
Hoopla, mentioned in 2 of 5 answers, Kobo Plus in 1
Who does AI recommend more?
Hoopla, named ahead of Kobo Plus in 2 of 2 answers
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Top audiobook services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hoopla was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kobo Plus was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hoopla was listed before Kobo Plus in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Audible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Libro.fm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Everand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hoopla2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scribd1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kobo Plus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Storytel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audiobook services
5 answers
Asked ChatGPT
“Which audiobook service should I use?”
Asked ChatGPT
“What are the best audiobook services?”
Asked ChatGPT
“What's the best audiobook service for everyday listening?”
Searched Google, AI Overview
“audiobook services”
Searched Google, AI Overview
“audiobook app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Hoopla or Kobo Plus more popular in search?
This chart shows how often people search Google for Hoopla and Kobo Plus by name. Each line represents a brand's share of searches for all eight audiobook services we track, month by month, from English-language searches worldwide.
Share of searches by month for Hoopla, Kobo Plus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scribd | Audible | Libby | Hoopla | Storytel | Kobo Plus | Libro.fm | Everand |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 32.2% | 7.9% | 6.5% | 4.3% | 0.58% | 0.39% | 0.01% |
| Nov 2025 | 44.4% | 36.3% | 7.3% | 6% | 4.9% | 0.66% | 0.54% | 0.01% |
| Dec 2025 | 39.4% | 39.4% | 7.9% | 6.5% | 5.3% | 0.87% | 0.71% | 0.01% |
| Jan 2026 | 41.7% | 34.1% | 10.2% | 6.8% | 5.6% | 0.75% | 0.75% | 0.01% |
| Feb 2026 | 46.7% | 31.2% | 9.4% | 6.3% | 5.1% | 0.69% | 0.69% | 0.01% |
| Mar 2026 | 43.1% | 35.2% | 8.7% | 7.1% | 4.7% | 0.64% | 0.52% | 0.01% |
| Apr 2026 | 43.7% | 35.7% | 8.8% | 5.9% | 4.8% | 0.65% | 0.53% | 0.01% |
| May 2026 | 46% | 30.7% | 9.2% | 7.6% | 5.1% | 0.83% | 0.56% | 0.01% |
| Jun 2026 | 47.9% | 32% | 7.9% | 6.4% | 4.3% | 0.87% | 0.58% | 0.01% |
| Jul 2026 | 47.4% | 31.7% | 7.8% | 6.4% | 5.2% | 1% | 0.47% | 0.01% |
| Aug 2026 | 55.9% | 25% | 7.5% | 6.2% | 4.1% | 0.83% | 0.45% | 0.01% |
| Sep 2026 | 51% | 27.9% | 8.4% | 6.9% | 4.6% | 0.75% | 0.5% | 0.01% |
How has the Hoopla and Kobo Plus comparison changed over the last 12 months?
3 findings
- Hoopla was ahead of Kobo Plus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hoopla’s share of searches among audiobook services worldwide moved from 6.5% to 6.9%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Kobo Plus’ share of searches among audiobook services worldwide moved from 0.58% to 0.75%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for audiobook services worldwide in September 2026?
2 changes
In September 2026, Hoopla gained share of searches among audiobook services worldwide, from 6.2% to 6.9%.
Estimated monthly branded searches for Kobo Plus worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hoopla’s and Kobo Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among audiobook services
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