Brandwave

How popular isScribd in search?

In August 2026, there were an estimated 4.1M branded searches for Scribd worldwide which is up 22.1% over the last 11 months. Scribd holds 64.8% estimated Share of Search among audiobook services worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Scribd64.8%
  2. Audible29%
  3. Storytel4.8%
  4. Kobo Plus0.96%
  5. Libro.fm0.52%
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Which audiobook services compete with Scribd?

Scribd against audiobook services worldwide, by month

Share of Search by month for Scribd, Audible, Storytel. The figures are in the table below the chart.

View monthly share of search table
MonthScribdAudibleStorytelKobo PlusLibro.fm
Oct 202556.2%37.6%5.1%0.68%0.45%
Nov 202551.2%41.8%5.6%0.76%0.62%
Dec 202546%46%6.2%1%0.83%
Jan 202650.3%41.1%6.8%0.91%0.91%
Feb 202655.3%37%6.1%0.82%0.82%
Mar 202651.2%41.8%5.6%0.76%0.62%
Apr 202651.2%41.8%5.6%0.76%0.62%
May 202655.3%36.9%6.1%1%0.67%
Jun 202655.9%37.4%5%1%0.68%
Jul 202655.3%36.9%6.1%1.2%0.55%
Aug 202664.8%29%4.8%0.96%0.52%
Sep 2026—————

  1. 1.Scribd

    64.8%

    Held 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +9.5 points.

  2. 2.Audible

    29%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -7.9 points.

  3. 3.Storytel

    4.8%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Kobo Plus

    0.96%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Libro.fm

    0.52%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

Compare search popularity between Scribd and its closest rivals

How has branded search demand for Scribd changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Scribd worldwide rose from 3.4M to 4.1M.
  • Across the 11 months ending August 2026, Scribd’s estimated Share of Search among audiobook services worldwide increased from 56.2% to 64.8%.
  • Across the 11 months ending August 2026, Scribd’s estimated Share of Search among audiobook services worldwide peaked at 64.8% in August 2026 and was lowest at 46% in December 2025.

How did search popularity change for audiobook services worldwide in August 2026?

  1. In August 2026, Scribd gained estimated Share of Search among audiobook services worldwide, from 55.3% to 64.8%.

  2. In August 2026, Audible lost estimated Share of Search among audiobook services worldwide, from 36.9% to 29%.

  3. In August 2026, Storytel lost estimated Share of Search among audiobook services worldwide, from 6.1% to 4.8%.

  4. Estimated monthly branded searches for Kobo Plus worldwide rose 49.4% over 11 measured months, from 40.5K to 60.5K in August 2026.

  5. Estimated monthly branded searches for Libro.fm worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

Where does Scribd compete?

Scribd is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Book subscription services1st of 657.5%Show ranking
Audiobook services1st of 564.8%Shown above

How is Scribd measured?

Brandwave collects information about searches that people make online using Scribd’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • scribd

Do you work for Scribd? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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