How popular isKindle Unlimited in search?
In August 2026, there were an estimated 823K branded searches for Kindle Unlimited worldwide which held steady over the last 11 months. Kindle Unlimited holds 11.6% estimated Share of Search among book subscription services worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Scribd57.5%
Audible25.7%Kindle Unlimited11.6%
Storytel4.2%- Book of the Month1%
- Everand0.01%
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Which book subscription services compete with Kindle Unlimited?
Share of Search by month for Scribd, Audible, Kindle Unlimited, Storytel. The figures are in the table below the chart.
View monthly share of search table
| Month | Scribd | Audible | Kindle Unlimited | Storytel | Book of the Month | Everand |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 33% | 12.1% | 4.4% | 1.1% | 0.01% |
| Nov 2025 | 44.3% | 36.3% | 13.3% | 4.9% | 1.2% | 0.01% |
| Dec 2025 | 38% | 38% | 17% | 5.1% | 1.9% | 0.01% |
| Jan 2026 | 42.4% | 34.7% | 15.5% | 5.7% | 1.7% | 0.01% |
| Feb 2026 | 47.5% | 31.7% | 14.3% | 5.2% | 1.3% | 0.02% |
| Mar 2026 | 44.3% | 36.3% | 13.3% | 4.9% | 1.2% | 0.01% |
| Apr 2026 | 44.1% | 36% | 13.2% | 4.8% | 1.8% | 0.01% |
| May 2026 | 47.2% | 31.5% | 14.2% | 5.2% | 1.9% | 0.01% |
| Jun 2026 | 48% | 32% | 14.4% | 4.3% | 1.3% | 0.01% |
| Jul 2026 | 47.5% | 31.7% | 14.3% | 5.2% | 1.3% | 0.01% |
| Aug 2026 | 57.5% | 25.7% | 11.6% | 4.2% | 1% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.5% | 4.1M | +49.3% | +10 points | |
| 2, held 2nd | 25.7% | 1.8M | 0% | -6 points | |
| 3, held 3rd | 11.6% | 823K | 0% | -2.7 points | |
| 4, held 4th | 4.2% | 301K | 0% | -1 points | |
| 5, held 5th | 1% | 74K | 0% | -0.2 points | |
| 6, held 6th | 0.01% | 880 | +22.2% | 0 points |
1.
57.5%
Held 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +10 points.
2.
Audible25.7%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -6 points.
11.6%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -2.7 points.
4.
Storytel4.2%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1 points.
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.Everand
0.01%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Kindle Unlimited and its closest rivals
- Kindle Unlimited vs Audible: compare search popularity
- Kindle Unlimited vs Storytel: compare search popularity
- Compare Kindle Unlimited with any brand
How has branded search demand for Kindle Unlimited changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kindle Unlimited worldwide held steady at 823K.
- Across the 11 months ending August 2026, Kindle Unlimited’s estimated Share of Search among book subscription services worldwide decreased from 12.1% to 11.6%.
- Across the 11 months ending August 2026, Kindle Unlimited’s estimated Share of Search among book subscription services worldwide peaked at 17% in December 2025 and was lowest at 11.6% in August 2026.
How did search popularity change for book subscription services worldwide in August 2026?
6 changes
In August 2026, Scribd gained estimated Share of Search among book subscription services worldwide, from 47.5% to 57.5%.
In August 2026, Audible lost estimated Share of Search among book subscription services worldwide, from 31.7% to 25.7%.
In August 2026, Kindle Unlimited lost estimated Share of Search among book subscription services worldwide, from 14.3% to 11.6%.
In August 2026, Storytel lost estimated Share of Search among book subscription services worldwide, from 5.2% to 4.2%.
Book of the Month’s estimated Share of Search among book subscription services worldwide has lost ground for 3 months in a row, from 1.9% to 1% in August 2026.
Estimated monthly branded searches for Everand worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.
How is Kindle Unlimited measured?
Brandwave collects information about searches that people make online using Kindle Unlimited’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kindle unlimited
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Is Kindle Unlimited your brand?
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