Audible vs Kindle Unlimited:Which is more popular by branded search?
In August 2026, Audible had more branded searches than Kindle Unlimited among book subscription services worldwide. Audible was estimated to have 1.8M branded searches compared to Kindle Unlimited’s 823K, and held a 25.7% Share of Search versus Kindle Unlimited’s 11.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Audible or Kindle Unlimited?
Compare the book subscription services people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Audible, Kindle Unlimited. The figures are in the table below the chart.
View monthly share of search table
| Month | Scribd | Audible | Kindle Unlimited | Storytel | Book of the Month | Everand |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 33% | 12.1% | 4.4% | 1.1% | 0.01% |
| Nov 2025 | 44.3% | 36.3% | 13.3% | 4.9% | 1.2% | 0.01% |
| Dec 2025 | 38% | 38% | 17% | 5.1% | 1.9% | 0.01% |
| Jan 2026 | 42.4% | 34.7% | 15.5% | 5.7% | 1.7% | 0.01% |
| Feb 2026 | 47.5% | 31.7% | 14.3% | 5.2% | 1.3% | 0.02% |
| Mar 2026 | 44.3% | 36.3% | 13.3% | 4.9% | 1.2% | 0.01% |
| Apr 2026 | 44.1% | 36% | 13.2% | 4.8% | 1.8% | 0.01% |
| May 2026 | 47.2% | 31.5% | 14.2% | 5.2% | 1.9% | 0.01% |
| Jun 2026 | 48% | 32% | 14.4% | 4.3% | 1.3% | 0.01% |
| Jul 2026 | 47.5% | 31.7% | 14.3% | 5.2% | 1.3% | 0.01% |
| Aug 2026 | 57.5% | 25.7% | 11.6% | 4.2% | 1% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Audible and Kindle Unlimited comparison changed over the last 12 months?
3 findings
- Audible was ahead of Kindle Unlimited in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audible’s estimated Share of Search among book subscription services worldwide moved from 33% to 25.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Kindle Unlimited’s estimated Share of Search among book subscription services worldwide moved from 12.1% to 11.6%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for book subscription services worldwide in August 2026?
2 changes
In August 2026, Audible lost estimated Share of Search among book subscription services worldwide, from 31.7% to 25.7%.
In August 2026, Kindle Unlimited lost estimated Share of Search among book subscription services worldwide, from 14.3% to 11.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Audible’s and Kindle Unlimited’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audible
1 branded search term
- audible
Kindle Unlimited
1 branded search term
- kindle unlimited
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.