Audible vs Storytel:Which is more popular by branded search?
In August 2026, Audible had more branded searches than Storytel among book subscription services worldwide. Audible was estimated to have 1.8M branded searches compared to Storytel’s 301K, and held a 25.7% Share of Search versus Storytel’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Audible or Storytel?
Compare the book subscription services people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Audible, Storytel. The figures are in the table below the chart.
View monthly share of search table
| Month | Scribd | Audible | Kindle Unlimited | Storytel | Book of the Month | Everand |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 33% | 12.1% | 4.4% | 1.1% | 0.01% |
| Nov 2025 | 44.3% | 36.3% | 13.3% | 4.9% | 1.2% | 0.01% |
| Dec 2025 | 38% | 38% | 17% | 5.1% | 1.9% | 0.01% |
| Jan 2026 | 42.4% | 34.7% | 15.5% | 5.7% | 1.7% | 0.01% |
| Feb 2026 | 47.5% | 31.7% | 14.3% | 5.2% | 1.3% | 0.02% |
| Mar 2026 | 44.3% | 36.3% | 13.3% | 4.9% | 1.2% | 0.01% |
| Apr 2026 | 44.1% | 36% | 13.2% | 4.8% | 1.8% | 0.01% |
| May 2026 | 47.2% | 31.5% | 14.2% | 5.2% | 1.9% | 0.01% |
| Jun 2026 | 48% | 32% | 14.4% | 4.3% | 1.3% | 0.01% |
| Jul 2026 | 47.5% | 31.7% | 14.3% | 5.2% | 1.3% | 0.01% |
| Aug 2026 | 57.5% | 25.7% | 11.6% | 4.2% | 1% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Audible and Storytel comparison changed over the last 12 months?
3 findings
- Audible was ahead of Storytel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audible’s estimated Share of Search among book subscription services worldwide moved from 33% to 25.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Storytel’s estimated Share of Search among book subscription services worldwide moved from 4.4% to 4.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for book subscription services worldwide in August 2026?
2 changes
In August 2026, Audible lost estimated Share of Search among book subscription services worldwide, from 31.7% to 25.7%.
In August 2026, Storytel lost estimated Share of Search among book subscription services worldwide, from 5.2% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Audible’s and Storytel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.