Kindle Unlimited vs Storytel:Which is more popular by branded search?
In August 2026, Kindle Unlimited had more branded searches than Storytel among book subscription services worldwide. Kindle Unlimited was estimated to have 823K branded searches compared to Storytel’s 301K, and held an 11.6% Share of Search versus Storytel’s 4.2%. These are worldwide searches for English-language branded terms.
Follow Kindle Unlimited vs Storytel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kindle Unlimited or Storytel?
Compare the book subscription services people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kindle Unlimited, Storytel. The figures are in the table below the chart.
View monthly share of search table
| Month | Scribd | Audible | Kindle Unlimited | Storytel | Book of the Month | Everand |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 33% | 12.1% | 4.4% | 1.1% | 0.01% |
| Nov 2025 | 44.3% | 36.3% | 13.3% | 4.9% | 1.2% | 0.01% |
| Dec 2025 | 38% | 38% | 17% | 5.1% | 1.9% | 0.01% |
| Jan 2026 | 42.4% | 34.7% | 15.5% | 5.7% | 1.7% | 0.01% |
| Feb 2026 | 47.5% | 31.7% | 14.3% | 5.2% | 1.3% | 0.02% |
| Mar 2026 | 44.3% | 36.3% | 13.3% | 4.9% | 1.2% | 0.01% |
| Apr 2026 | 44.1% | 36% | 13.2% | 4.8% | 1.8% | 0.01% |
| May 2026 | 47.2% | 31.5% | 14.2% | 5.2% | 1.9% | 0.01% |
| Jun 2026 | 48% | 32% | 14.4% | 4.3% | 1.3% | 0.01% |
| Jul 2026 | 47.5% | 31.7% | 14.3% | 5.2% | 1.3% | 0.01% |
| Aug 2026 | 57.5% | 25.7% | 11.6% | 4.2% | 1% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kindle Unlimited and Storytel comparison changed over the last 12 months?
3 findings
- Kindle Unlimited was ahead of Storytel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kindle Unlimited’s estimated Share of Search among book subscription services worldwide moved from 12.1% to 11.6%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Storytel’s estimated Share of Search among book subscription services worldwide moved from 4.4% to 4.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for book subscription services worldwide in August 2026?
2 changes
In August 2026, Kindle Unlimited lost estimated Share of Search among book subscription services worldwide, from 14.3% to 11.6%.
In August 2026, Storytel lost estimated Share of Search among book subscription services worldwide, from 5.2% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Kindle Unlimited’s and Storytel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kindle Unlimited
1 branded search term
- kindle unlimited
Storytel
1 branded search term
- storytel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.