Brandwave

Audiobook services:Which brands are most popular in search?

In August 2026, Scribd was the most searched among audiobook services worldwide, with an estimated 4.1M branded searches and 64.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Scribd64.8%
  2. Audible29%
  3. Storytel4.8%
  4. Kobo Plus0.96%
  5. Libro.fm0.52%

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Share of SearchLeaderboard

Compare the services people listen to audiobooks on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among audiobook services worldwide, by month

Share of Search by month for Scribd, Audible, Storytel. The figures are in the table below the chart.

View monthly share of search table
MonthScribdAudibleStorytelKobo PlusLibro.fm
Oct 202556.2%37.6%5.1%0.68%0.45%
Nov 202551.2%41.8%5.6%0.76%0.62%
Dec 202546%46%6.2%1%0.83%
Jan 202650.3%41.1%6.8%0.91%0.91%
Feb 202655.3%37%6.1%0.82%0.82%
Mar 202651.2%41.8%5.6%0.76%0.62%
Apr 202651.2%41.8%5.6%0.76%0.62%
May 202655.3%36.9%6.1%1%0.67%
Jun 202655.9%37.4%5%1%0.68%
Jul 202655.3%36.9%6.1%1.2%0.55%
Aug 202664.8%29%4.8%0.96%0.52%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Scribd

    64.8%

    Held 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +9.5 points.

  2. 2.Audible

    29%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -7.9 points.

  3. 3.Storytel

    4.8%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Kobo Plus

    0.96%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Libro.fm

    0.52%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among audiobook services worldwide?

In August 2026, Scribd was the most searched among audiobook services worldwide, with an estimated 4.1M branded searches and 64.8% estimated Share of Search within this set. Audible is in 2nd place, 35.8 percentage points behind at 29% Share of Search.

Global audiobook services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Scribd56.2% → 64.8%64.8%Aug 202646%Dec 20251st
Audible37.6% → 29%46%Dec 202529%Aug 20262nd
Storytel5.1% → 4.8%6.8%Jan 20264.8%Aug 20263rd
Kobo Plus0.68% → 0.96%1.2%Jul 20260.68%Oct 20254th
Libro.fm0.45% → 0.52%0.91%Jan 20260.45%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Scribd’s estimated Share of Search among audiobook services worldwide increased from 56.2% to 64.8%.
  • Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook services worldwide decreased from 37.6% to 29%.
  • Across the 11 months ending August 2026, Scribd’s estimated Share of Search among audiobook services worldwide peaked at 64.8% in August 2026 and was lowest at 46% in December 2025.
  • Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook services worldwide peaked at 46% in December 2025 and was lowest at 29% in August 2026.
  • Across the 11 months ending August 2026, Storytel’s estimated Share of Search among audiobook services worldwide peaked at 6.8% in January 2026 and was lowest at 4.8% in August 2026.
  • Across the 11 months ending August 2026, Storytel, Kobo Plus and Libro.fm held steady: their estimated Share of Search among audiobook services worldwide each moved less than 0.5 percentage points.

How did search popularity change for audiobook services worldwide in August 2026?

  1. In August 2026, Scribd gained estimated Share of Search among audiobook services worldwide, from 55.3% to 64.8%.

  2. In August 2026, Audible lost estimated Share of Search among audiobook services worldwide, from 36.9% to 29%.

  3. In August 2026, Storytel lost estimated Share of Search among audiobook services worldwide, from 6.1% to 4.8%.

  4. Estimated monthly branded searches for Kobo Plus worldwide rose 49.4% over 11 measured months, from 40.5K to 60.5K in August 2026.

  5. Estimated monthly branded searches for Libro.fm worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

How the Brand Demand Index is measured

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