Hoopla vs Storytel:Which is more popular?
In September 2026, Hoopla had more branded searches than Storytel among audiobook services worldwide. Hoopla had about 450,000 branded searches, while Storytel had 301,000. Hoopla made up 6.9% of all audiobook service searches we track, and Storytel accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about audiobook services, Hoopla appeared in two of the five answers and Storytel in none.
Who do people search for more?
Hoopla, about 50% more searches than Storytel
Who does AI mention more?
Hoopla, mentioned in 2 of 5 answers, Storytel in 0
Who does AI recommend more?
Hoopla, the only one of the two named
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Top audiobook services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hoopla was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Storytel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Audible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Libro.fm3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Everand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hoopla2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scribd1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kobo Plus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Storytel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audiobook services
5 answers
Asked ChatGPT
“Which audiobook service should I use?”
Asked ChatGPT
“What are the best audiobook services?”
Asked ChatGPT
“What's the best audiobook service for everyday listening?”
Searched Google, AI Overview
“audiobook services”
Searched Google, AI Overview
“audiobook app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Hoopla or Storytel more popular in search?
This chart shows how often people search Google for Hoopla and Storytel by name. Each line represents a brand's share of searches for all eight audiobook services we track, month by month, from English-language searches worldwide.
Share of searches by month for Hoopla, Storytel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scribd | Audible | Libby | Hoopla | Storytel | Kobo Plus | Libro.fm | Everand |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 32.2% | 7.9% | 6.5% | 4.3% | 0.58% | 0.39% | 0.01% |
| Nov 2025 | 44.4% | 36.3% | 7.3% | 6% | 4.9% | 0.66% | 0.54% | 0.01% |
| Dec 2025 | 39.4% | 39.4% | 7.9% | 6.5% | 5.3% | 0.87% | 0.71% | 0.01% |
| Jan 2026 | 41.7% | 34.1% | 10.2% | 6.8% | 5.6% | 0.75% | 0.75% | 0.01% |
| Feb 2026 | 46.7% | 31.2% | 9.4% | 6.3% | 5.1% | 0.69% | 0.69% | 0.01% |
| Mar 2026 | 43.1% | 35.2% | 8.7% | 7.1% | 4.7% | 0.64% | 0.52% | 0.01% |
| Apr 2026 | 43.7% | 35.7% | 8.8% | 5.9% | 4.8% | 0.65% | 0.53% | 0.01% |
| May 2026 | 46% | 30.7% | 9.2% | 7.6% | 5.1% | 0.83% | 0.56% | 0.01% |
| Jun 2026 | 47.9% | 32% | 7.9% | 6.4% | 4.3% | 0.87% | 0.58% | 0.01% |
| Jul 2026 | 47.4% | 31.7% | 7.8% | 6.4% | 5.2% | 1% | 0.47% | 0.01% |
| Aug 2026 | 55.9% | 25% | 7.5% | 6.2% | 4.1% | 0.83% | 0.45% | 0.01% |
| Sep 2026 | 51% | 27.9% | 8.4% | 6.9% | 4.6% | 0.75% | 0.5% | 0.01% |
How has the Hoopla and Storytel comparison changed over the last 12 months?
3 findings
- Hoopla was ahead of Storytel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hoopla’s share of searches among audiobook services worldwide moved from 6.5% to 6.9%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Storytel’s share of searches among audiobook services worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for audiobook services worldwide in September 2026?
1 change
In September 2026, Hoopla gained share of searches among audiobook services worldwide, from 6.2% to 6.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hoopla’s and Storytel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among audiobook services
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