How popular isAudible in search?

In August 2026, there were an estimated 1.8M branded searches for Audible worldwide which is down 18.3% over the last 11 months. Audible holds 29% estimated Share of Search among audiobook services worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which audiobook services compete with Audible?

Audible against audiobook services worldwide, by month

Month	Scribd	Audible	Storytel	Kobo Plus	Libro.fm
Oct 2025	56.2%	37.6%	5.1%	0.68%	0.45%
Nov 2025	51.2%	41.8%	5.6%	0.76%	0.62%
Dec 2025	46%	46%	6.2%	1%	0.83%
Jan 2026	50.3%	41.1%	6.8%	0.91%	0.91%
Feb 2026	55.3%	37%	6.1%	0.82%	0.82%
Mar 2026	51.2%	41.8%	5.6%	0.76%	0.62%
Apr 2026	51.2%	41.8%	5.6%	0.76%	0.62%
May 2026	55.3%	36.9%	6.1%	1%	0.67%
Jun 2026	55.9%	37.4%	5%	1%	0.68%
Jul 2026	55.3%	36.9%	6.1%	1.2%	0.55%
Aug 2026	64.8%	29%	4.8%	0.96%	0.52%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Scribd	64.8%	4.1M	+49.3%	+9.5 points
2, held 2nd	Audible Amazon	29%	1.8M	0%	-7.9 points
3, held 3rd	Storytel	4.8%	301K	0%	-1.3 points
4, held 4th	Kobo Plus	0.96%	60.5K	0%	-0.3 points
5, held 5th	Libro.fm	0.52%	33.1K	+22.1%	0 points

1.Scribd
64.8%
Held 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +9.5 points.
2.Audible
29%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -7.9 points.
3.Storytel
4.8%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.Kobo Plus
0.96%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Libro.fm
0.52%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

Compare search popularity between Audible and its closest rivals

How has branded search demand for Audible changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Audible worldwide fell from 2.2M to 1.8M.
Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook services worldwide decreased from 37.6% to 29%.
Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook services worldwide peaked at 46% in December 2025 and was lowest at 29% in August 2026.

How did search popularity change for audiobook services worldwide in August 2026?

5 changes

In August 2026, Scribd gained estimated Share of Search among audiobook services worldwide, from 55.3% to 64.8%.
In August 2026, Audible lost estimated Share of Search among audiobook services worldwide, from 36.9% to 29%.
In August 2026, Storytel lost estimated Share of Search among audiobook services worldwide, from 6.1% to 4.8%.
Estimated monthly branded searches for Kobo Plus worldwide rose 49.4% over 11 measured months, from 40.5K to 60.5K in August 2026.
Estimated monthly branded searches for Libro.fm worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

Where does Audible compete?

Audible is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Book subscription services	2nd of 6	25.7%	Show ranking
Audiobook services	2nd of 5	29%	Shown above

How is Audible measured?

Brandwave collects information about searches that people make online using Audible’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term