Brandwave

How popular isAWS End User Messaging?

In September 2026, people searched for AWS End User Messaging by name about 1,000 times worldwide, a 37.5% decrease from the previous year. These searches made up 0.13% of all global SMS API platform searches, placing AWS End User Messaging seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about SMS API platforms, AWS End User Messaging appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

AWS End User Messaging is the seventh most searched of 8 competitors and the sixth most recommended in AI answers.

  1. TwilioShare of searches 71.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. VonageShare of searches 9.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. TelnyxShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SinchShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. AWS End User MessagingShare of searches 0.13%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+3 more

Follow AWS End User Messaging and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top SMS API platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS End User Messaging was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWS End User Messaging is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twilio1st
  2. Telnyx2nd
  3. Vonage3rd
  4. Plivo4th
  5. Sinch5th
  6. AWS End User Messaging6th
  7. MessageBird–
  8. Infobip–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twilio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Telnyx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vonage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plivo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AWS End User Messaging2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sinch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MessageBird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infobip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SMS API platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which SMS API platforms compete with AWS End User Messaging?

AWS End User Messaging against SMS API platforms worldwide, by month

Share of searches by month for Twilio, Vonage, Telnyx, Sinch, Plivo, AWS End User Messaging. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilioVonageTelnyxSinchPlivoMessageBirdAWS End User MessagingInfobip
Oct 202575.6%10.2%4.5%4.5%2.5%2.5%0.18%<0.01%
Nov 202573.3%9.9%5.4%5.4%3%3%0.17%<0.01%
Dec 202569.6%11.4%6.3%6.3%2.8%3.4%0.15%<0.01%
Jan 202670.9%11.7%6.4%5.2%2.9%2.9%0.17%<0.01%
Feb 202672.4%9.7%6.5%5.3%2.9%2.9%0.17%<0.01%
Mar 202673.9%9.9%6.6%4.4%2.4%2.4%0.14%<0.01%
Apr 202675.2%8.3%6.8%4.5%3%2%0.15%<0.01%
May 202675.7%8.3%6.8%4.6%2.5%2%0.11%<0.01%
Jun 202675.9%8.3%6.8%4.6%2.5%1.7%0.15%<0.01%
Jul 202675.9%8.3%6.8%4.6%2.5%1.7%0.15%<0.01%
Aug 202675.7%8.3%6.8%4.6%3.1%1.4%0.15%<0.01%
Sep 202671.2%9.6%7.8%6.4%3.5%1.3%0.13%<0.01%

  1. 1.Twilio

    71.2%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -4.5 points.

  2. 2.Vonage

    9.6%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Telnyx

    7.8%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Sinch

    6.4%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.9 points.

  5. 5.Plivo

    3.5%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.MessageBird

    1.3%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.AWS End User Messaging

    0.13%

    Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

  8. 8.Infobip

    <0.01%

    Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between AWS End User Messaging and its closest rivals

Every comparison with AWS End User Messaging

6 comparisons

How has branded search demand for AWS End User Messaging changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWS End User Messaging worldwide fell from 1.6K to 1K.
  • Across the 12 months ending September 2026, AWS End User Messaging’s share of searches among SMS API platforms worldwide held steady, from 0.18% to 0.13%.

How did search popularity change for SMS API platforms worldwide in September 2026?

6 changes

  1. In September 2026, Sinch gained share of searches among SMS API platforms worldwide, from 4.6% to 6.4%.

  2. In September 2026, Vonage gained share of searches among SMS API platforms worldwide, from 8.3% to 9.6%.

  3. In September 2026, Telnyx gained share of searches among SMS API platforms worldwide, from 6.8% to 7.8%.

  4. In September 2026, Twilio lost share of searches among SMS API platforms worldwide, from 75.7% to 71.2%.

  5. Estimated monthly branded searches for Plivo worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  6. Estimated monthly branded searches for MessageBird worldwide fell 55.4% over 12 measured months, from 22.2K to 9.9K in September 2026.

How are AWS End User Messaging’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AWS End User Messaging’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aws end user messaging

How the Brand Demand Index is measured

Do you work for AWS End User Messaging? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is AWS End User Messaging your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free