How popular isRing in search?
In August 2026, there were an estimated 1.4M branded searches for Ring worldwide which held steady over the last 11 months. Ring holds 39.2% estimated Share of Search among home security camera brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which home security camera brands compete with Ring?
Share of Search by month for Ring, Eufy, Reolink, Arlo, Wyze. The figures are in the table below the chart.
View monthly share of search table
| Month | Ring | Eufy | Reolink | Arlo | Wyze |
|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 26.6% | 13.4% | 13.1% | 7.6% |
| Nov 2025 | 38.6% | 28.6% | 14% | 11.4% | 7.3% |
| Dec 2025 | 43.8% | 26.7% | 12.3% | 10.3% | 6.9% |
| Jan 2026 | 43.8% | 25.2% | 12.8% | 11% | 7.3% |
| Feb 2026 | 44% | 23.1% | 12.3% | 12.5% | 8.1% |
| Mar 2026 | 38.9% | 26.8% | 14.2% | 12.1% | 8% |
| Apr 2026 | 37.8% | 25% | 14.7% | 13.1% | 9.5% |
| May 2026 | 39.7% | 26.4% | 14.2% | 11.7% | 7.9% |
| Jun 2026 | 41.8% | 26.3% | 14.5% | 10.7% | 6.7% |
| Jul 2026 | 40.5% | 25.5% | 15.3% | 11.5% | 7.2% |
| Aug 2026 | 39.2% | 28.2% | 14.6% | 11% | 7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.2% | 1.4M | +2% | -1.2 points | |
| 2, held 2nd | 28.2% | 1M | +16.1% | +2.7 points | |
| 3, held 3rd | 14.6% | 524K | +0.24% | -0.7 points | |
| 4, held 4th | 11% | 397K | +0.81% | -0.5 points | |
| 5, held 5th | 7% | 250K | +1.8% | -0.2 points |
1.
Ring39.2%
held 1st · 1.4M estimated branded searches · +2% vs prior month · -1.2 points
2.
Eufy28.2%
held 2nd · 1M estimated branded searches · +16.1% vs prior month · +2.7 points
3.
Reolink14.6%
held 3rd · 524K estimated branded searches · +0.24% vs prior month · -0.7 points
4.
Arlo11%
held 4th · 397K estimated branded searches · +0.81% vs prior month · -0.5 points
5.
Wyze7%
held 5th · 250K estimated branded searches · +1.8% vs prior month · -0.2 points
Compare search popularity between Ring and its closest rivals
How has branded search demand for Ring changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ring worldwide held steady, from 1.5M to 1.4M.
- Across the 11 months ending August 2026, Ring’s estimated Share of Search among home security camera brands worldwide peaked at 44% in February 2026 and was lowest at 37.8% in April 2026.
How did search popularity change for home security camera brands worldwide in August 2026?
5 changes
In August 2026, Eufy gained estimated Share of Search among home security camera brands worldwide, from 25.5% to 28.2%.
In August 2026, Ring lost estimated Share of Search among home security camera brands worldwide, from 40.5% to 39.2%.
In August 2026, Reolink lost estimated Share of Search among home security camera brands worldwide, from 15.3% to 14.6%.
Estimated monthly branded searches for Arlo worldwide fell 18% over 11 measured months, from 484K to 397K in August 2026.
Estimated monthly branded searches for Wyze worldwide fell 11.4% over 11 measured months, from 282K to 250K in August 2026.
How is Ring measured?
Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- camera ring
- home security ring
- ring camera
- ring com
- ring doorbell
- ring floodlight cam
- ring security camera
- ring spotlight cam
- ring video doorbell
Who owns Ring?
Ring is owned by 
Amazon Connect, Amazon Web Services and 
eero, owned by the same company, worldwide.
Do you work for Ring? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ring your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.