Ring vs SimpliSafe:Which is more popular by branded search?

Name: Ring vs SimpliSafe: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Ring had more branded searches than SimpliSafe among home alarm brands worldwide. Ring was estimated to have 1.4M branded searches compared to SimpliSafe’s 201K, and held a 46.6% Share of Search versus SimpliSafe’s 6.6%. These are worldwide searches for English-language branded terms.

Share of Search among home alarm brands worldwide in August 2026Which is more popular in search, Ring or SimpliSafe?

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Which is more popular in search, Ring or SimpliSafe?

Compare the home alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ring and SimpliSafe among home alarm brands worldwide, by month

Month	Ring	Eufy	Arlo	SimpliSafe	ADT
Oct 2025	45.8%	31%	15.2%	7.7%	0.21%
Nov 2025	45.7%	33.9%	13.5%	6.7%	0.18%
Dec 2025	51%	31.1%	12%	5.7%	0.19%
Jan 2026	51.3%	29.5%	12.8%	6.1%	0.24%
Feb 2026	51.4%	26.9%	14.6%	6.7%	0.27%
Mar 2026	46.5%	32%	14.5%	6.8%	0.22%
Apr 2026	46%	30.5%	16%	7.3%	0.24%
May 2026	47.4%	31.6%	14%	6.8%	0.22%
Jun 2026	49.5%	31.1%	12.7%	6.4%	0.21%
Jul 2026	48.4%	30.5%	13.8%	7%	0.23%
Aug 2026	46.6%	33.4%	13.1%	6.6%	0.22%
Sep 2026	—	—	—	—	—

How has the Ring and SimpliSafe comparison changed over the last 12 months?

3 findings

Ring was ahead of SimpliSafe in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Ring’s estimated Share of Search among home alarm brands worldwide moved from 45.8% to 46.6%, and its estimated monthly branded searches moved from 1.5M to 1.4M.
Across the 11 months ending August 2026, SimpliSafe’s estimated Share of Search among home alarm brands worldwide moved from 7.7% to 6.6%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for home alarm brands worldwide in August 2026?

2 changes

In August 2026, Ring lost estimated Share of Search among home alarm brands worldwide, from 48.4% to 46.6%.
Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ring’s and SimpliSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.