Brandwave

How popular isEufy in search?

In August 2026, there were an estimated 1M branded searches for Eufy worldwide which held steady over the last 11 months. Eufy holds 33.4% estimated Share of Search among home alarm brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ring46.6%
  2. Eufy33.4%
  3. Arlo13.1%
  4. SimpliSafe6.6%
  5. ADT0.22%
Eufy website (opens in a new tab)

Follow Eufy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which home alarm brands compete with Eufy?

Eufy against home alarm brands worldwide, by month

Share of Search by month for Ring, Eufy, Arlo, SimpliSafe. The figures are in the table below the chart.

View monthly share of search table
MonthRingEufyArloSimpliSafeADT
Oct 202545.8%31%15.2%7.7%0.21%
Nov 202545.7%33.9%13.5%6.7%0.18%
Dec 202551%31.1%12%5.7%0.19%
Jan 202651.3%29.5%12.8%6.1%0.24%
Feb 202651.4%26.9%14.6%6.7%0.27%
Mar 202646.5%32%14.5%6.8%0.22%
Apr 202646%30.5%16%7.3%0.24%
May 202647.4%31.6%14%6.8%0.22%
Jun 202649.5%31.1%12.7%6.4%0.21%
Jul 202648.4%30.5%13.8%7%0.23%
Aug 202646.6%33.4%13.1%6.6%0.22%
Sep 2026—————

  1. 1.Ring

    46.6%

    Held 1st. 1.4M estimated branded searches, +2% vs prior month. Share -1.8 points.

  2. 2.Eufy

    33.4%

    Held 2nd. 1M estimated branded searches, +16.1% vs prior month. Share +2.9 points.

  3. 3.Arlo

    13.1%

    Held 3rd. 397K estimated branded searches, +0.81% vs prior month. Share -0.7 points.

  4. 4.SimpliSafe

    6.6%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.ADT

    0.22%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Eufy and its closest rivals

How has branded search demand for Eufy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Eufy worldwide held steady, from 986K to 1M.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home alarm brands worldwide increased from 31% to 33.4%.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home alarm brands worldwide peaked at 33.9% in November 2025 and was lowest at 26.9% in February 2026.

How did search popularity change for home alarm brands worldwide in August 2026?

  1. In August 2026, Eufy gained estimated Share of Search among home alarm brands worldwide, from 30.5% to 33.4%.

  2. In August 2026, Ring lost estimated Share of Search among home alarm brands worldwide, from 48.4% to 46.6%.

  3. In August 2026, Arlo lost estimated Share of Search among home alarm brands worldwide, from 13.8% to 13.1%.

  4. Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

Where does Eufy compete?

Eufy is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart lock brands2nd of 519.2%Show ranking
Video doorbell brands2nd of 526.6%Show ranking
Robot vacuum brands1st of 527.2%Show ranking
Home security camera brands2nd of 528.2%Show ranking
Smart plug brands2nd of 531.3%Show ranking
Home alarm brands2nd of 533.4%Shown above
Pet camera brands2nd of 637.6%Show ranking
Luggage tracker brands1st of 489%Show ranking

How is Eufy measured?

Brandwave collects information about searches that people make online using Eufy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • camera eufy
  • eufy
  • eufy baby monitor
  • eufy breast pump
  • eufy cam
  • eufy com
  • eufy eufycam
  • eufy home security
  • eufy homebase
  • eufy omni
  • eufy robot vacuum
  • eufy robovac
  • eufy security
  • eufy security camera
  • eufy solo cam
  • eufy solocam
  • eufy vacuum
  • eufy vacuum cleaner
  • eufy video doorbell
  • eufy x10
  • eufycam
  • home security eufy
  • security camera eufy
  • vacuum cleaner eufy

How the Brand Demand Index is measured

Who owns Eufy?

Eufy is owned by Anker. Brandwave also tracks Anker and Soundcore, owned by the same company, worldwide.

Do you work for Eufy? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Eufy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free