Brandwave

Home alarm brands:Which brands are most popular in search?

In August 2026, Ring was the most searched among home alarm brands worldwide, with an estimated 1.4M branded searches and 46.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ring46.6%
  2. Eufy33.4%
  3. Arlo13.1%
  4. SimpliSafe6.6%
  5. ADT0.22%

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Share of SearchLeaderboard

Compare the home alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among home alarm brands worldwide, by month

Share of Search by month for Ring, Eufy, Arlo, SimpliSafe. The figures are in the table below the chart.

View monthly share of search table
MonthRingEufyArloSimpliSafeADT
Oct 202545.8%31%15.2%7.7%0.21%
Nov 202545.7%33.9%13.5%6.7%0.18%
Dec 202551%31.1%12%5.7%0.19%
Jan 202651.3%29.5%12.8%6.1%0.24%
Feb 202651.4%26.9%14.6%6.7%0.27%
Mar 202646.5%32%14.5%6.8%0.22%
Apr 202646%30.5%16%7.3%0.24%
May 202647.4%31.6%14%6.8%0.22%
Jun 202649.5%31.1%12.7%6.4%0.21%
Jul 202648.4%30.5%13.8%7%0.23%
Aug 202646.6%33.4%13.1%6.6%0.22%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ring

    46.6%

    Held 1st. 1.4M estimated branded searches, +2% vs prior month. Share -1.8 points.

  2. 2.Eufy

    33.4%

    Held 2nd. 1M estimated branded searches, +16.1% vs prior month. Share +2.9 points.

  3. 3.Arlo

    13.1%

    Held 3rd. 397K estimated branded searches, +0.81% vs prior month. Share -0.7 points.

  4. 4.SimpliSafe

    6.6%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.ADT

    0.22%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among home alarm brands worldwide?

In August 2026, Ring was the most searched among home alarm brands worldwide, with an estimated 1.4M branded searches and 46.6% estimated Share of Search within this set. Eufy is in 2nd place, 13.1 percentage points behind at 33.4% Share of Search.

Global home alarm brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ring45.8% → 46.6%51.4%Feb 202645.7%Nov 20251st
Eufy31% → 33.4%33.9%Nov 202526.9%Feb 20262nd
Arlo15.2% → 13.1%16%Apr 202612%Dec 20253rd
SimpliSafe7.7% → 6.6%7.7%Oct 20255.7%Dec 20254th
ADT0.21% → 0.22%0.27%Feb 20260.18%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ring’s estimated Share of Search among home alarm brands worldwide increased from 45.8% to 46.6%.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home alarm brands worldwide increased from 31% to 33.4%.
  • Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home alarm brands worldwide decreased from 15.2% to 13.1%.
  • Across the 11 months ending August 2026, SimpliSafe’s estimated Share of Search among home alarm brands worldwide decreased from 7.7% to 6.6%.
  • Across the 11 months ending August 2026, Ring’s estimated Share of Search among home alarm brands worldwide peaked at 51.4% in February 2026 and was lowest at 45.7% in November 2025.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home alarm brands worldwide peaked at 33.9% in November 2025 and was lowest at 26.9% in February 2026.
  • Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home alarm brands worldwide peaked at 16% in April 2026 and was lowest at 12% in December 2025.
  • Across the 11 months ending August 2026, SimpliSafe’s estimated Share of Search among home alarm brands worldwide peaked at 7.7% in October 2025 and was lowest at 5.7% in December 2025.
  • Across the 11 months ending August 2026, ADT held steady: its estimated Share of Search among home alarm brands worldwide moved less than 0.5 percentage points.

How did search popularity change for home alarm brands worldwide in August 2026?

  1. In August 2026, Eufy gained estimated Share of Search among home alarm brands worldwide, from 30.5% to 33.4%.

  2. In August 2026, Ring lost estimated Share of Search among home alarm brands worldwide, from 48.4% to 46.6%.

  3. In August 2026, Arlo lost estimated Share of Search among home alarm brands worldwide, from 13.8% to 13.1%.

  4. Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

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