ADT vs SimpliSafe:Which is more popular by branded search?
In August 2026, SimpliSafe had more branded searches than ADT among home alarm brands worldwide. SimpliSafe was estimated to have 201K branded searches compared to ADT’s 6.6K, and held a 6.6% Share of Search versus ADT’s 0.22%. These are worldwide searches for English-language branded terms.
Follow ADT vs SimpliSafe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ADT or SimpliSafe?
Compare the home alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SimpliSafe, ADT. The figures are in the table below the chart.
View monthly share of search table
| Month | Ring | Eufy | Arlo | SimpliSafe | ADT |
|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 31% | 15.2% | 7.7% | 0.21% |
| Nov 2025 | 45.7% | 33.9% | 13.5% | 6.7% | 0.18% |
| Dec 2025 | 51% | 31.1% | 12% | 5.7% | 0.19% |
| Jan 2026 | 51.3% | 29.5% | 12.8% | 6.1% | 0.24% |
| Feb 2026 | 51.4% | 26.9% | 14.6% | 6.7% | 0.27% |
| Mar 2026 | 46.5% | 32% | 14.5% | 6.8% | 0.22% |
| Apr 2026 | 46% | 30.5% | 16% | 7.3% | 0.24% |
| May 2026 | 47.4% | 31.6% | 14% | 6.8% | 0.22% |
| Jun 2026 | 49.5% | 31.1% | 12.7% | 6.4% | 0.21% |
| Jul 2026 | 48.4% | 30.5% | 13.8% | 7% | 0.23% |
| Aug 2026 | 46.6% | 33.4% | 13.1% | 6.6% | 0.22% |
| Sep 2026 | — | — | — | — | — |
How has the ADT and SimpliSafe comparison changed over the last 12 months?
3 findings
- SimpliSafe was ahead of ADT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ADT’s estimated Share of Search among home alarm brands worldwide moved from 0.21% to 0.22%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, SimpliSafe’s estimated Share of Search among home alarm brands worldwide moved from 7.7% to 6.6%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for home alarm brands worldwide in August 2026?
1 change
Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ADT’s and SimpliSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ADT
1 branded search term
- adt alarm
SimpliSafe
1 branded search term
- simplisafe
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.