Brandwave

How popular isArlo in search?

In August 2026, there were an estimated 397K branded searches for Arlo worldwide which is down 18% over the last 11 months. Arlo holds 13.1% estimated Share of Search among home alarm brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ring46.6%
  2. Eufy33.4%
  3. Arlo13.1%
  4. SimpliSafe6.6%
  5. ADT0.22%
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Which home alarm brands compete with Arlo?

Arlo against home alarm brands worldwide, by month

Share of Search by month for Ring, Eufy, Arlo, SimpliSafe. The figures are in the table below the chart.

View monthly share of search table
MonthRingEufyArloSimpliSafeADT
Oct 202545.8%31%15.2%7.7%0.21%
Nov 202545.7%33.9%13.5%6.7%0.18%
Dec 202551%31.1%12%5.7%0.19%
Jan 202651.3%29.5%12.8%6.1%0.24%
Feb 202651.4%26.9%14.6%6.7%0.27%
Mar 202646.5%32%14.5%6.8%0.22%
Apr 202646%30.5%16%7.3%0.24%
May 202647.4%31.6%14%6.8%0.22%
Jun 202649.5%31.1%12.7%6.4%0.21%
Jul 202648.4%30.5%13.8%7%0.23%
Aug 202646.6%33.4%13.1%6.6%0.22%
Sep 2026—————

  1. 1.Ring

    46.6%

    Held 1st. 1.4M estimated branded searches, +2% vs prior month. Share -1.8 points.

  2. 2.Eufy

    33.4%

    Held 2nd. 1M estimated branded searches, +16.1% vs prior month. Share +2.9 points.

  3. 3.Arlo

    13.1%

    Held 3rd. 397K estimated branded searches, +0.81% vs prior month. Share -0.7 points.

  4. 4.SimpliSafe

    6.6%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.ADT

    0.22%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Arlo and its closest rivals

How has branded search demand for Arlo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Arlo worldwide fell from 484K to 397K.
  • Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home alarm brands worldwide decreased from 15.2% to 13.1%.
  • Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home alarm brands worldwide peaked at 16% in April 2026 and was lowest at 12% in December 2025.

How did search popularity change for home alarm brands worldwide in August 2026?

  1. In August 2026, Eufy gained estimated Share of Search among home alarm brands worldwide, from 30.5% to 33.4%.

  2. In August 2026, Ring lost estimated Share of Search among home alarm brands worldwide, from 48.4% to 46.6%.

  3. In August 2026, Arlo lost estimated Share of Search among home alarm brands worldwide, from 13.8% to 13.1%.

  4. Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

Where does Arlo compete?

Arlo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video doorbell brands5th of 510.4%Show ranking
Home security camera brands4th of 511%Show ranking
Home alarm brands3rd of 513.1%Shown above

How is Arlo measured?

Brandwave collects information about searches that people make online using Arlo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • arlo
  • arlo camera
  • arlo com
  • arlo essential
  • arlo pro
  • arlo security
  • arlo security camera
  • arlo ultra
  • home security arlo

Do you work for Arlo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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