Arlo vs SimpliSafe:Which is more popular by branded search?
In August 2026, Arlo had more branded searches than SimpliSafe among home alarm brands worldwide. Arlo was estimated to have 397K branded searches compared to SimpliSafe’s 201K, and held a 13.1% Share of Search versus SimpliSafe’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arlo or SimpliSafe?
Compare the home alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arlo, SimpliSafe. The figures are in the table below the chart.
View monthly share of search table
| Month | Ring | Eufy | Arlo | SimpliSafe | ADT |
|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 31% | 15.2% | 7.7% | 0.21% |
| Nov 2025 | 45.7% | 33.9% | 13.5% | 6.7% | 0.18% |
| Dec 2025 | 51% | 31.1% | 12% | 5.7% | 0.19% |
| Jan 2026 | 51.3% | 29.5% | 12.8% | 6.1% | 0.24% |
| Feb 2026 | 51.4% | 26.9% | 14.6% | 6.7% | 0.27% |
| Mar 2026 | 46.5% | 32% | 14.5% | 6.8% | 0.22% |
| Apr 2026 | 46% | 30.5% | 16% | 7.3% | 0.24% |
| May 2026 | 47.4% | 31.6% | 14% | 6.8% | 0.22% |
| Jun 2026 | 49.5% | 31.1% | 12.7% | 6.4% | 0.21% |
| Jul 2026 | 48.4% | 30.5% | 13.8% | 7% | 0.23% |
| Aug 2026 | 46.6% | 33.4% | 13.1% | 6.6% | 0.22% |
| Sep 2026 | — | — | — | — | — |
How has the Arlo and SimpliSafe comparison changed over the last 12 months?
3 findings
- Arlo was ahead of SimpliSafe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home alarm brands worldwide moved from 15.2% to 13.1%, and its estimated monthly branded searches moved from 484K to 397K.
- Across the 11 months ending August 2026, SimpliSafe’s estimated Share of Search among home alarm brands worldwide moved from 7.7% to 6.6%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for home alarm brands worldwide in August 2026?
2 changes
In August 2026, Arlo lost estimated Share of Search among home alarm brands worldwide, from 13.8% to 13.1%.
Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Arlo’s and SimpliSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arlo
9 branded search terms
- arlo
- arlo camera
- arlo com
- arlo essential
- arlo pro
- arlo security
- arlo security camera
- arlo ultra
- home security arlo
SimpliSafe
1 branded search term
- simplisafe
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.