How popular isRing in search?

In August 2026, there were an estimated 1.4M branded searches for Ring worldwide which held steady over the last 11 months. Ring holds 46.6% estimated Share of Search among home alarm brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which home alarm brands compete with Ring?

Ring against home alarm brands worldwide, by month

Month	Ring	Eufy	Arlo	SimpliSafe	ADT
Oct 2025	45.8%	31%	15.2%	7.7%	0.21%
Nov 2025	45.7%	33.9%	13.5%	6.7%	0.18%
Dec 2025	51%	31.1%	12%	5.7%	0.19%
Jan 2026	51.3%	29.5%	12.8%	6.1%	0.24%
Feb 2026	51.4%	26.9%	14.6%	6.7%	0.27%
Mar 2026	46.5%	32%	14.5%	6.8%	0.22%
Apr 2026	46%	30.5%	16%	7.3%	0.24%
May 2026	47.4%	31.6%	14%	6.8%	0.22%
Jun 2026	49.5%	31.1%	12.7%	6.4%	0.21%
Jul 2026	48.4%	30.5%	13.8%	7%	0.23%
Aug 2026	46.6%	33.4%	13.1%	6.6%	0.22%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ring Amazon	46.6%	1.4M	+2%	-1.8 points
2, held 2nd	Eufy Anker	33.4%	1M	+16.1%	+2.9 points
3, held 3rd	Arlo	13.1%	397K	+0.81%	-0.7 points
4, held 4th	SimpliSafe	6.6%	201K	0%	-0.4 points
5, held 5th	ADT	0.22%	6.6K	0%	0 points

1.Ring
46.6%
Held 1st. 1.4M estimated branded searches, +2% vs prior month. Share -1.8 points.
2.Eufy
33.4%
Held 2nd. 1M estimated branded searches, +16.1% vs prior month. Share +2.9 points.
3.Arlo
13.1%
Held 3rd. 397K estimated branded searches, +0.81% vs prior month. Share -0.7 points.
4.SimpliSafe
6.6%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.ADT
0.22%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ring and its closest rivals

How has branded search demand for Ring changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Ring worldwide held steady, from 1.5M to 1.4M.
Across the 11 months ending August 2026, Ring’s estimated Share of Search among home alarm brands worldwide increased from 45.8% to 46.6%.
Across the 11 months ending August 2026, Ring’s estimated Share of Search among home alarm brands worldwide peaked at 51.4% in February 2026 and was lowest at 45.7% in November 2025.

How did search popularity change for home alarm brands worldwide in August 2026?

4 changes

In August 2026, Eufy gained estimated Share of Search among home alarm brands worldwide, from 30.5% to 33.4%.
In August 2026, Ring lost estimated Share of Search among home alarm brands worldwide, from 48.4% to 46.6%.
In August 2026, Arlo lost estimated Share of Search among home alarm brands worldwide, from 13.8% to 13.1%.
Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

Where does Ring compete?

Ring is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Outdoor lighting	2nd of 6	18%	Show ranking
Garden light brands	2nd of 5	18%	Show ranking
Video doorbell brands	1st of 5	37.1%	Show ranking
Home security camera brands	1st of 5	39.2%	Show ranking
Home alarm brands	1st of 5	46.6%	Shown above
Pet camera brands	1st of 6	52.4%	Show ranking

How is Ring measured?

Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms