Philips Hue vs Ring:Which is more popular by branded search?
In August 2026, Ring had more branded searches than Philips Hue among outdoor lighting worldwide. Ring was estimated to have 1.4M branded searches compared to Philips Hue’s 301K, and held an 18% Share of Search versus Philips Hue’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips Hue or Ring?
Compare the outdoor lighting people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ring, Philips Hue. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | Ring | Philips Hue | SolarCentre | Festive Lights | Auraglow |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.1% | 17.9% | 6.7% | 0.1% | 0.22% | 0.02% |
| Nov 2025 | 70.7% | 19.2% | 9.5% | 0.11% | 0.38% | 0.02% |
| Dec 2025 | 71.9% | 21.2% | 6.5% | 0.1% | 0.32% | 0.02% |
| Jan 2026 | 76.7% | 17.5% | 5.6% | 0.07% | 0.08% | 0.01% |
| Feb 2026 | 76.2% | 19.1% | 4.6% | 0.08% | 0.05% | 0.01% |
| Mar 2026 | 81% | 14.8% | 4% | 0.16% | 0.06% | <0.01% |
| Apr 2026 | 82.4% | 14% | 3.3% | 0.16% | 0.06% | <0.01% |
| May 2026 | 81.2% | 15.2% | 3.3% | 0.2% | 0.06% | <0.01% |
| Jun 2026 | 76.6% | 19.4% | 3.8% | 0.12% | 0.07% | <0.01% |
| Jul 2026 | 74.6% | 20.6% | 4.5% | 0.15% | 0.08% | <0.01% |
| Aug 2026 | 78% | 18% | 3.8% | 0.13% | 0.08% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Philips Hue and Ring comparison changed over the last 12 months?
3 findings
- Ring was ahead of Philips Hue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among outdoor lighting worldwide moved from 6.7% to 3.8%, and its estimated monthly branded searches moved from 550K to 301K.
- Across the 11 months ending August 2026, Ring’s estimated Share of Search among outdoor lighting worldwide moved from 17.9% to 18%, and its estimated monthly branded searches moved from 1.5M to 1.4M.
How did search popularity change for outdoor lighting worldwide in August 2026?
2 changes
In August 2026, Ring lost estimated Share of Search among outdoor lighting worldwide, from 20.6% to 18%.
In August 2026, Philips Hue lost estimated Share of Search among outdoor lighting worldwide, from 4.5% to 3.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Philips Hue’s and Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Hue
1 branded search term
- philipshue
Ring
9 branded search terms
- camera ring
- home security ring
- ring camera
- ring com
- ring doorbell
- ring floodlight cam
- ring security camera
- ring spotlight cam
- ring video doorbell
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.