Brandwave

Kichler vs VOLT Lighting:Which is more popular?

In September 2026, Kichler had more branded searches than VOLT Lighting among garden light brands worldwide. Kichler had about 49,300 branded searches, while VOLT Lighting had 18,100. Kichler made up 0.75% of all garden light brand searches we track, and VOLT Lighting accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about garden light brands, Kichler and VOLT Lighting each appeared in three of the five answers. VOLT Lighting was mentioned before Kichler in two out of three answers.

Among garden light brands worldwide in September 2026

Who do people search for more?

Kichler, about 3 searches for every 1 for VOLT Lighting

Kichler 49.3K searchesVOLT Lighting 18.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Kichler in 3 of 5VOLT Lighting in 3 of 5

Who does AI recommend more?

VOLT Lighting, named ahead of Kichler in 2 of 3 answers

VOLT Lighting first in 2Kichler first in 1

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Top garden light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kichler and VOLT Lighting were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. VOLT Lighting was listed before Kichler in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VOLT Lighting1st
  2. Kichler2nd
  3. Philips Hue3rd
  4. Govee4th
  5. Ring–
  6. Lutec–
  7. Hardoll–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kichler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VOLT Lighting3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Hue2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Govee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lutec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hardoll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden light brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Kichler or VOLT Lighting more popular in search?

This chart shows how often people search Google for Kichler and VOLT Lighting by name. Each line represents a brand's share of searches for all seven garden light brands we track, month by month, from English-language searches worldwide.

Kichler and VOLT Lighting among garden light brands worldwide, by month

Share of searches by month for Kichler, VOLT Lighting. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveePhilips HueKichlerVOLT LightingRingLutecHardoll
Oct 202590.7%8.2%0.55%0.33%0.18%0.08%0.01%
Nov 202587.2%11.7%0.5%0.32%0.21%0.06%0.01%
Dec 202591%8.2%0.37%0.22%0.22%0.05%0.01%
Jan 202692.4%6.8%0.43%0.15%0.12%0.05%0.01%
Feb 202693.5%5.6%0.46%0.18%0.15%0.07%0.01%
Mar 202694.5%4.6%0.47%0.23%0.13%0.07%<0.01%
Apr 202695.2%3.8%0.47%0.28%0.13%0.07%0.01%
May 202695.2%3.8%0.45%0.28%0.13%0.07%0.01%
Jun 202694.3%4.6%0.54%0.28%0.15%0.08%0.01%
Jul 202693.2%5.6%0.56%0.34%0.18%0.1%0.02%
Aug 202694.3%4.6%0.57%0.28%0.15%0.08%0.01%
Sep 202693.1%5.6%0.75%0.28%0.15%0.08%0.01%

How has the Kichler and VOLT Lighting comparison changed over the last 12 months?

3 findings
  • Kichler was ahead of VOLT Lighting in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kichler’s share of searches among garden light brands worldwide moved from 0.55% to 0.75%, and its estimated monthly branded searches moved from 37K to 49.3K.
  • Across the 12 months ending September 2026, VOLT Lighting’s share of searches among garden light brands worldwide moved from 0.33% to 0.28%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for garden light brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Kichler worldwide rose 33.2% over 12 measured months, from 37K to 49.3K in September 2026.

  2. Estimated monthly branded searches for VOLT Lighting worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kichler’s and VOLT Lighting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kichler

2 branded search terms

  • kichler
  • kichler lighting

VOLT Lighting

1 branded search term

  • volt lighting

How the Brand Demand Index is measured

Other head-to-heads among garden light brands

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