How popular isRing in search?

In August 2026, there were an estimated 1.4M branded searches for Ring worldwide which held steady over the last 11 months. Ring holds 18% estimated Share of Search among garden light brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which garden light brands compete with Ring?

Ring against garden light brands worldwide, by month

Month	Govee	Ring	Philips Hue	Lutec	Hardoll
Oct 2025	75.2%	17.9%	6.8%	0.07%	0.01%
Nov 2025	71%	19.3%	9.6%	0.05%	0.01%
Dec 2025	72.1%	21.3%	6.5%	0.04%	0.01%
Jan 2026	76.8%	17.5%	5.6%	0.05%	0.01%
Feb 2026	76.3%	19.1%	4.6%	0.05%	<0.01%
Mar 2026	81.1%	14.8%	4%	0.06%	<0.01%
Apr 2026	82.6%	14%	3.3%	0.06%	<0.01%
May 2026	81.4%	15.3%	3.3%	0.06%	<0.01%
Jun 2026	76.7%	19.4%	3.8%	0.07%	0.01%
Jul 2026	74.7%	20.7%	4.5%	0.08%	0.01%
Aug 2026	78.1%	18%	3.8%	0.07%	0.01%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Govee	78.1%	6.1M	+22.4%	+3.4 points
2, held 2nd	Ring Amazon	18%	1.4M	+2%	-2.7 points
3, held 3rd	Philips Hue	3.8%	301K	0%	-0.7 points
4, held 4th	Lutec	0.07%	5.4K	0%	0 points
5, held 5th	Hardoll	0.01%	880	-12%	0 points

1.Govee
78.1%
Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +3.4 points.
2.Ring
18%
Held 2nd. 1.4M estimated branded searches, +2% vs prior month. Share -2.7 points.
3.Philips Hue
3.8%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.Lutec
0.07%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.Hardoll
0.01%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between Ring and its closest rivals

How has branded search demand for Ring changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Ring worldwide held steady, from 1.5M to 1.4M.
Across the 11 months ending August 2026, Ring’s estimated Share of Search among garden light brands worldwide peaked at 21.3% in December 2025 and was lowest at 14% in April 2026.

How did search popularity change for garden light brands worldwide in August 2026?

4 changes

In August 2026, Govee gained estimated Share of Search among garden light brands worldwide, from 74.7% to 78.1%.
In August 2026, Ring lost estimated Share of Search among garden light brands worldwide, from 20.7% to 18%.
In August 2026, Philips Hue lost estimated Share of Search among garden light brands worldwide, from 4.5% to 3.8%.
Estimated monthly branded searches for Hardoll worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Ring compete?

Ring is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Outdoor lighting	2nd of 6	18%	Show ranking
Garden light brands	2nd of 5	18%	Shown above
Video doorbell brands	1st of 5	37.1%	Show ranking
Home security camera brands	1st of 5	39.2%	Show ranking
Home alarm brands	1st of 5	46.6%	Show ranking
Pet camera brands	1st of 6	52.4%	Show ranking

How is Ring measured?

Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms