First Alert vs Ring:Which is searched more?
In September 2026, Ring had more branded searches than First Alert among fire alarm brands worldwide. Ring was estimated to have 1.1M branded searches compared to First Alert’s 27.1K, and held a 32.7% Share of Search versus First Alert’s 0.82%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, First Alert or Ring?
Compare the fire alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ring, First Alert. The figures are in the table below the chart.
View monthly share of search table
| Month | Siemens | Ring | ADT | Google Nest | Kidde | First Alert |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 31.9% | 17.2% | 18.1% | 0.85% | 0.57% |
| Nov 2025 | 35% | 31.3% | 13.5% | 18.8% | 0.77% | 0.52% |
| Dec 2025 | 31.1% | 34.2% | 14.4% | 18.9% | 0.84% | 0.57% |
| Jan 2026 | 31.7% | 32.1% | 17.3% | 17.1% | 1.1% | 0.7% |
| Feb 2026 | 34% | 34% | 16.7% | 13.8% | 0.92% | 0.5% |
| Mar 2026 | 36.6% | 31.1% | 18.2% | 12.5% | 0.99% | 0.67% |
| Apr 2026 | 37% | 30.7% | 17.9% | 12.6% | 1% | 0.67% |
| May 2026 | 36.5% | 30.5% | 17% | 14.5% | 0.99% | 0.54% |
| Jun 2026 | 34.9% | 33.4% | 15.7% | 14.6% | 0.78% | 0.63% |
| Jul 2026 | 36.3% | 31.8% | 15.9% | 14.6% | 0.81% | 0.66% |
| Aug 2026 | 34.9% | 32.8% | 18.4% | 12.3% | 0.78% | 0.78% |
| Sep 2026 | 37% | 32.7% | 16.2% | 12.3% | 1% | 0.82% |
How has the First Alert and Ring comparison changed over the last 12 months?
3 findings
- Ring was ahead of First Alert in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among fire alarm brands worldwide moved from 0.57% to 0.82%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Ring’s estimated Share of Search among fire alarm brands worldwide moved from 31.9% to 32.7%, and its estimated monthly branded searches moved from 1.2M to 1.1M.
How did search popularity change for fire alarm brands worldwide in September 2026?
2 changes
In September 2026, First Alert fell from 5th to 6th among fire alarm brands worldwide.
Estimated monthly branded searches for Ring worldwide fell 13% over 12 measured months, from 1.2M to 1.1M in September 2026.
Other head-to-heads among fire alarm brands
How each brand is measured
Brandwave collects information about searches that people make online using First Alert’s and Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Alert
1 branded search term
- first alert
Ring
7 branded search terms
- camera ring
- home security ring
- ring camera
- ring doorbell
- ring floodlight cam
- ring security camera
- ring video doorbell
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