Brandwave

How popular isFirst Alert in search?

In September 2026, there were an estimated 27.1K branded searches for First Alert worldwide which is up 22.1% over the last 12 months. First Alert holds 1.6% estimated Share of Search among smoke alarm brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ring65.4%
  2. Google Nest24.6%
  3. Quell5.5%
  4. Kidde2%
  5. First Alert1.6%
  6. Clipsal0.9%
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Which smoke alarm brands compete with First Alert?

First Alert against smoke alarm brands worldwide, by month

Share of Search by month for Ring, Google Nest, Quell, Kidde, First Alert. The figures are in the table below the chart.

View monthly share of search table
MonthRingGoogle NestQuellKiddeFirst AlertClipsal
Oct 202558.9%33.4%4.3%1.6%1.1%0.86%
Nov 202558.1%34.8%3.9%1.4%0.96%0.78%
Dec 202559.9%33%4%1.5%0.99%0.54%
Jan 202659.3%31.5%5.3%1.9%1.3%0.71%
Feb 202665.3%26.5%4.8%1.8%0.97%0.65%
Mar 202664.3%25.7%5.6%2%1.4%0.91%
Apr 202663.7%26.2%5.7%2.1%1.4%0.93%
May 202662.1%29.4%4.5%2%1.1%0.9%
Jun 202655.4%24.1%17.4%1.3%1.1%0.7%
Jul 202663.1%28.9%4.4%1.6%1.3%0.71%
Aug 202666.7%25%4.3%1.6%1.6%0.86%
Sep 202665.4%24.6%5.5%2%1.6%0.9%

  1. 1.Ring

    65.4%

    Held 1st. 1.1M estimated branded searches, -6% vs prior month. Share -1.3 points.

  2. 2.Google Nest

    24.6%

    Held 2nd. 406K estimated branded searches, -5.7% vs prior month. Share -0.4 points.

  3. 3.Quell

    5.5%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  4. 4.Kidde

    2%

    Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  5. 5.First Alert

    1.6%

    Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Clipsal

    0.9%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between First Alert and its closest rivals

Every comparison with First Alert

How has branded search demand for First Alert changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for First Alert worldwide rose from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, First Alert’s estimated Share of Search among smoke alarm brands worldwide increased from 1.1% to 1.6%.

How did search popularity change for smoke alarm brands worldwide in September 2026?

  1. In September 2026, Quell gained estimated Share of Search among smoke alarm brands worldwide, from 4.3% to 5.5%.

  2. In September 2026, Ring lost estimated Share of Search among smoke alarm brands worldwide, from 66.7% to 65.4%.

  3. First Alert’s estimated Share of Search among smoke alarm brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in September 2026.

  4. In September 2026, Kidde rose from 5th to 4th among smoke alarm brands worldwide.

  5. Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.

  6. Estimated monthly branded searches for Clipsal worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Where does First Alert compete?

First Alert is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fire alarm brands6th of 60.82%Show ranking
Smoke alarm brands5th of 61.6%Shown above
Personal alarm brands1st of 361.2%Show ranking

How is First Alert measured?

Brandwave collects information about searches that people make online using First Alert’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • first alert

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How the Brand Demand Index is measured

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