Brandwave

How popular isFirst Alert in search?

In September 2026, there were an estimated 27.1K branded searches for First Alert worldwide which is up 22.1% over the last 12 months. First Alert holds 6.6% estimated Share of Search among smoke alarm brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Nest59.7%
  2. Quell21.9%
  3. Kidde8%
  4. First Alert6.6%
  5. Clipsal3.6%
  6. Ring0.21%
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Which smoke alarm brands compete with First Alert?

First Alert against smoke alarm brands worldwide, by month

Share of Search by month for Google Nest, Quell, Kidde, First Alert, Clipsal. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle NestQuellKiddeFirst AlertClipsalRing
Oct 202569%17%6.2%4.2%3.4%0.24%
Nov 202573.1%14.7%5.4%3.6%2.9%0.21%
Dec 202573.9%14.9%5.4%3.6%2%0.21%
Jan 202665.5%19.6%7.2%4.8%2.6%0.23%
Feb 202666%19.9%7.3%4%2.7%0.22%
Mar 202660.4%22.2%8.1%5.4%3.6%0.25%
Apr 202660.4%22.2%8.1%5.4%3.6%0.22%
May 202668.1%16.7%7.5%4.1%3.3%0.2%
Jun 202641%50.1%3.7%3%2%0.12%
Jul 202664.4%19.4%7.1%5.8%3.2%0.23%
Aug 202663.1%19%6.9%6.9%3.8%0.26%
Sep 202659.7%21.9%8%6.6%3.6%0.21%

  1. 1.Google Nest

    59.7%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Quell

    21.9%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3 points.

  3. 3.Kidde

    8%

    Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  4. 4.First Alert

    6.6%

    Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Clipsal

    3.6%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Ring

    0.21%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between First Alert and its closest rivals

Every comparison with First Alert

How has branded search demand for First Alert changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for First Alert worldwide rose from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, First Alert’s estimated Share of Search among smoke alarm brands worldwide increased from 4.2% to 6.6%.
  • Across the 12 months ending September 2026, First Alert’s estimated Share of Search among smoke alarm brands worldwide peaked at 6.9% in August 2026 and was lowest at 3% in June 2026.

How did search popularity change for smoke alarm brands worldwide in September 2026?

  1. In September 2026, Kidde overtook First Alert to rank 3rd among smoke alarm brands worldwide, with 8% estimated Share of Search.

  2. In September 2026, Quell gained estimated Share of Search among smoke alarm brands worldwide, from 19% to 21.9%.

  3. In September 2026, Google Nest lost estimated Share of Search among smoke alarm brands worldwide, from 63.1% to 59.7%.

  4. Estimated monthly branded searches for First Alert worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  5. Estimated monthly branded searches for Ring worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

  6. Estimated monthly branded searches for Clipsal worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Where does First Alert compete?

First Alert is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fire alarm brands5th of 61.3%Show ranking
Smoke alarm brands4th of 66.6%Shown above
Personal alarm brands1st of 361.3%Show ranking

How is First Alert measured?

Brandwave collects information about searches that people make online using First Alert’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • first alert

Do you work for First Alert? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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