Personal alarm brands:Which are searched most?
In September 2026, First Alert was the most searched among personal alarm brands worldwide, with an estimated 27.1K branded searches and 61.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
First Alert61.3%
Birdie35.1%
Sabre3.6%
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Share of SearchLeaderboard
Compare the personal alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Alert, Birdie, Sabre. The figures are in the table below the chart.
View monthly share of search table
| Month | First Alert | Birdie | Sabre |
|---|---|---|---|
| Oct 2025 | 69.2% | 26.7% | 4.1% |
| Nov 2025 | 61.3% | 35.1% | 3.6% |
| Dec 2025 | 57.1% | 40.3% | 2.6% |
| Jan 2026 | 73.3% | 23.2% | 3.5% |
| Feb 2026 | 64.7% | 30.7% | 4.6% |
| Mar 2026 | 67.5% | 27.7% | 4.9% |
| Apr 2026 | 64.8% | 31.4% | 3.8% |
| May 2026 | 56.2% | 39.8% | 4% |
| Jun 2026 | 56.5% | 39.5% | 4.1% |
| Jul 2026 | 51.7% | 44.5% | 3.7% |
| Aug 2026 | 47.7% | 49.5% | 2.8% |
| Sep 2026 | 61.3% | 35.1% | 3.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 61.3% | 27.1K | 0% | +13.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.1% | 15.5K | -44.8% | -14.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.6% | 1.6K | 0% | +0.8 points |
61.3%
Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +13.6 points.
2.
Birdie35.1%
Moved from 1st to 2nd. 15.5K estimated branded searches, -44.8% vs prior month. Share -14.4 points.
3.
Sabre3.6%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
Compare search popularity between leading brands
Which brand is most popular in search among personal alarm brands worldwide?
3 brands
In September 2026, First Alert was the most searched among personal alarm brands worldwide, with an estimated 27.1K branded searches and 61.3% estimated Share of Search within this set. Birdie is in 2nd place, 26.2 percentage points behind at 35.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| First Alert | 69.2% → 61.3% | 73.3%Jan 2026 | 47.7%Aug 2026 | 1st |
| Birdie | 26.7% → 35.1% | 49.5%Aug 2026 | 23.2%Jan 2026 | 2nd |
| Sabre | 4.1% → 3.6% | 4.9%Mar 2026 | 2.6%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among personal alarm brands worldwide decreased from 69.2% to 61.3%.
- Across the 12 months ending September 2026, Birdie’s estimated Share of Search among personal alarm brands worldwide increased from 26.7% to 35.1%.
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among personal alarm brands worldwide peaked at 73.3% in January 2026 and was lowest at 47.7% in August 2026.
- Across the 12 months ending September 2026, Birdie’s estimated Share of Search among personal alarm brands worldwide peaked at 49.5% in August 2026 and was lowest at 23.2% in January 2026.
- Across the 12 months ending September 2026, Sabre’s estimated Share of Search among personal alarm brands worldwide peaked at 4.9% in March 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, Sabre held steady: its estimated Share of Search among personal alarm brands worldwide moved less than 0.5 percentage points.
How did search popularity change for personal alarm brands worldwide in September 2026?
3 changes
In September 2026, First Alert overtook Birdie to become the leader among personal alarm brands worldwide, with 61.3% estimated Share of Search.
In September 2026, Sabre gained estimated Share of Search among personal alarm brands worldwide, from 2.8% to 3.6%.
In September 2026, Birdie lost estimated Share of Search among personal alarm brands worldwide, from 49.5% to 35.1%.
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