How popular isFirst Alert in search?
In September 2026, there were an estimated 27.1K branded searches for First Alert worldwide which is up 22.1% over the last 12 months. First Alert holds 61.3% estimated Share of Search among personal alarm brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which personal alarm brands compete with First Alert?
Share of Search by month for First Alert, Birdie, Sabre. The figures are in the table below the chart.
View monthly share of search table
| Month | First Alert | Birdie | Sabre |
|---|---|---|---|
| Oct 2025 | 69.2% | 26.7% | 4.1% |
| Nov 2025 | 61.3% | 35.1% | 3.6% |
| Dec 2025 | 57.1% | 40.3% | 2.6% |
| Jan 2026 | 73.3% | 23.2% | 3.5% |
| Feb 2026 | 64.7% | 30.7% | 4.6% |
| Mar 2026 | 67.5% | 27.7% | 4.9% |
| Apr 2026 | 64.8% | 31.4% | 3.8% |
| May 2026 | 56.2% | 39.8% | 4% |
| Jun 2026 | 56.5% | 39.5% | 4.1% |
| Jul 2026 | 51.7% | 44.5% | 3.7% |
| Aug 2026 | 47.7% | 49.5% | 2.8% |
| Sep 2026 | 61.3% | 35.1% | 3.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 61.3% | 27.1K | 0% | +13.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.1% | 15.5K | -44.8% | -14.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.6% | 1.6K | 0% | +0.8 points |
61.3%
Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +13.6 points.
2.
Birdie35.1%
Moved from 1st to 2nd. 15.5K estimated branded searches, -44.8% vs prior month. Share -14.4 points.
3.
Sabre3.6%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
Compare search popularity between First Alert and its closest rivals
How has branded search demand for First Alert changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for First Alert worldwide rose from 22.2K to 27.1K.
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among personal alarm brands worldwide decreased from 69.2% to 61.3%.
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among personal alarm brands worldwide peaked at 73.3% in January 2026 and was lowest at 47.7% in August 2026.
How did search popularity change for personal alarm brands worldwide in September 2026?
3 changes
In September 2026, First Alert overtook Birdie to become the leader among personal alarm brands worldwide, with 61.3% estimated Share of Search.
In September 2026, Sabre gained estimated Share of Search among personal alarm brands worldwide, from 2.8% to 3.6%.
In September 2026, Birdie lost estimated Share of Search among personal alarm brands worldwide, from 49.5% to 35.1%.
Where does First Alert compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fire alarm brands | 5th of 6 | 1.3% | Show ranking |
| Smoke alarm brands | 4th of 6 | 6.6% | Show ranking |
| Personal alarm brands | 1st of 3 | 61.3% | Shown above |
How is First Alert measured?
Brandwave collects information about searches that people make online using First Alert’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- first alert
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Is First Alert your brand?
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