Brandwave

Smoke alarm brands:Which are searched most?

In September 2026, Google was the most searched among smoke alarm brands worldwide, with an estimated 460M branded searches and 99.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google99.2%
  2. Smart0.4%
  3. Ring0.23%
  4. Google Nest0.09%
  5. Quell0.02%
  6. Kidde<0.01%
  7. First Alert<0.01%
  8. Clipsal<0.01%

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Share of SearchLeaderboard

Compare the smoke alarm brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among smoke alarm brands worldwide, by month

Share of Search by month for Google. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleSmartRingGoogle NestQuellKiddeFirst AlertClipsal
Oct 202599.2%0.39%0.27%0.15%0.02%<0.01%<0.01%<0.01%
Nov 202599.1%0.39%0.29%0.17%0.02%<0.01%<0.01%<0.01%
Dec 202599.1%0.4%0.29%0.16%0.02%<0.01%<0.01%<0.01%
Jan 202699.1%0.4%0.27%0.14%0.02%<0.01%<0.01%<0.01%
Feb 202699%0.47%0.32%0.13%0.02%<0.01%<0.01%<0.01%
Mar 202699.3%0.4%0.22%0.09%0.02%<0.01%<0.01%<0.01%
Apr 202699.3%0.4%0.22%0.09%0.02%<0.01%<0.01%<0.01%
May 202699.2%0.4%0.22%0.11%0.02%<0.01%<0.01%<0.01%
Jun 202699.1%0.41%0.26%0.11%0.08%<0.01%<0.01%<0.01%
Jul 202699.3%0.34%0.24%0.11%0.02%<0.01%<0.01%<0.01%
Aug 202699.2%0.41%0.26%0.1%0.02%<0.01%<0.01%<0.01%
Sep 202699.2%0.4%0.23%0.09%0.02%<0.01%<0.01%<0.01%

This month’s ranking, September 2026

  1. 1.Google

    99.2%

    Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share 0 points.

  2. 2.Smart

    0.4%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ring

    0.23%

    Held 3rd. 1.1M estimated branded searches, -6% vs prior month. Share 0 points.

  4. 4.Google Nest

    0.09%

    Held 4th. 406K estimated branded searches, -5.7% vs prior month. Share 0 points.

  5. 5.Quell

    0.02%

    Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share 0 points.

  6. 6.Kidde

    <0.01%

    Moved from 7th to 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  7. 7.First Alert

    <0.01%

    Moved from 6th to 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Clipsal

    <0.01%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among smoke alarm brands worldwide?

In September 2026, Google was the most searched among smoke alarm brands worldwide, with an estimated 460M branded searches and 99.2% estimated Share of Search within this set. Smart is in 2nd place, 98.9 percentage points behind at 0.4% Share of Search.

Global smoke alarm brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google99.2%99.3%Jul 202699%Feb 20261st
Smart0.39% → 0.4%0.47%Feb 20260.34%Jul 20262nd
Ring0.27% → 0.23%0.32%Feb 20260.22%Apr 20263rd
Google Nest0.15% → 0.09%0.17%Nov 20250.09%Sep 20264th
Quell0.02%0.08%Jun 20260.02%May 20265th
Kidde<0.01%<0.01%Jan 2026<0.01%Jun 20266th
First Alert<0.01%<0.01%Aug 2026<0.01%May 20267th
Clipsal<0.01%<0.01%Oct 2025<0.01%Dec 20258th

Each finding as a sentence

How did search popularity change for smoke alarm brands worldwide in September 2026?

  1. In September 2026, Kidde rose from 7th to 6th among smoke alarm brands worldwide.

  2. In September 2026, First Alert fell from 6th to 7th among smoke alarm brands worldwide.

  3. Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.

  4. Estimated monthly branded searches for Clipsal worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Ring worldwide fell 13% over 12 measured months, from 1.2M to 1.1M in September 2026.

How the Brand Demand Index is measured

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