Brandwave

How popular isAmazon Multi-Channel Fulfillment?

In September 2026, people searched for Amazon Multi-Channel Fulfillment by name about 2,780 times worldwide, a 13.1% decrease from the previous year. These searches made up 5.6% of all global order fulfilment service searches, placing Amazon Multi-Channel Fulfillment third out of seven services. When we asked both ChatGPT and Google AI Overviews about order fulfilment services, Amazon Multi-Channel Fulfillment appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Amazon Multi-Channel Fulfillment is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. ShipBobShare of searches 55.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ShipMonkShare of searches 36.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Amazon Multi-Channel FulfillmentShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. eFulfillment ServiceShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Rakuten Super LogisticsShare of searches 0.43%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top order fulfilment services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Multi-Channel Fulfillment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Multi-Channel Fulfillment is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ShipBob1st
  2. ShipMonk2nd
  3. eFulfillment Service3rd
  4. Amazon Multi-Channel Fulfillment4th
  5. Rakuten Super Logistics–
  6. Byrd–
  7. Radial–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ShipBob4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • eFulfillment Service4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShipMonk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Multi-Channel Fulfillment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rakuten Super Logistics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Byrd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about order fulfilment services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which order fulfilment services compete with Amazon Multi-Channel Fulfillment?

Amazon Multi-Channel Fulfillment against order fulfilment services worldwide, by month

Share of searches by month for ShipBob, ShipMonk, Amazon Multi-Channel Fulfillment, eFulfillment Service. The figures are in the table below the chart.

View monthly share of searches table
MonthShipBobShipMonkAmazon Multi-Channel FulfillmenteFulfillment ServiceRakuten Super LogisticsByrdRadial
Oct 202559%32.3%5.7%2.3%0.57%0.05%0.02%
Nov 202550.1%41.1%6.3%1.9%0.59%0.04%0.02%
Dec 202554.5%36.6%6.2%2.1%0.53%0.03%0.02%
Jan 202653.9%36%6.8%2.6%0.78%0.04%0.02%
Feb 202653.9%36%6.8%2.6%0.64%0.06%0.02%
Mar 202653%35.4%7.8%3.1%0.63%0.06%0.02%
Apr 202654.1%36.1%6.5%2.6%0.52%0.06%0.06%
May 202654.3%36.3%6.8%2%0.52%0.04%0.02%
Jun 202658.3%31.8%7.1%2.2%0.56%0.04%0.02%
Jul 202657.9%31.6%7%2.8%0.56%0.04%0.02%
Aug 202655.1%36.8%5.7%2%0.35%0.06%0.02%
Sep 202655.1%36.8%5.6%2%0.43%0.02%0.02%

  1. 1.ShipBob

    55.1%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.ShipMonk

    36.8%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Amazon Multi-Channel Fulfillment

    5.6%

    Held 3rd. 2.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.eFulfillment Service

    2%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rakuten Super Logistics

    0.43%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

  6. 6.Byrd

    0.02%

    Held 6th. 10 estimated branded searches, -66.7% vs prior month. Share 0 points.

  7. 7.Radial

    0.02%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Amazon Multi-Channel Fulfillment and its closest rivals

Every comparison with Amazon Multi-Channel Fulfillment

4 comparisons

How has branded search demand for Amazon Multi-Channel Fulfillment changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Multi-Channel Fulfillment worldwide fell from 3.2K to 2.8K.
  • Across the 12 months ending September 2026, Amazon Multi-Channel Fulfillment’s share of searches among order fulfilment services worldwide peaked at 7.8% in March 2026 and was lowest at 5.6% in September 2026.

How did search popularity change for order fulfilment services worldwide in September 2026?

5 changes

  1. ShipBob’s share of searches among order fulfilment services worldwide has lost ground for 3 months in a row, from 58.3% to 55.1% in September 2026.

  2. Amazon Multi-Channel Fulfillment’s share of searches among order fulfilment services worldwide has lost ground for 3 months in a row, from 7.1% to 5.6% in September 2026.

  3. Estimated monthly branded searches for Byrd worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  4. Estimated monthly branded searches for Rakuten Super Logistics worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

  5. Estimated monthly branded searches for eFulfillment Service worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Amazon Multi-Channel Fulfillment’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Multi-Channel Fulfillment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon mcf
  • amazon multi channel fulfillment

How the Brand Demand Index is measured

Do you work for Amazon Multi-Channel Fulfillment? To request corrections or removal please contact us via our support page and we will be happy to assist.

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