Brandwave

Amazon Multi-Channel Fulfillment vs Byrd:Which is more popular?

In September 2026, Amazon Multi-Channel Fulfillment had more branded searches than Byrd among order fulfilment services worldwide. Amazon Multi-Channel Fulfillment had about 2,780 branded searches, while Byrd had 10. Amazon Multi-Channel Fulfillment made up 5.6% of all order fulfilment service searches we track, and Byrd accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about order fulfilment services, Amazon Multi-Channel Fulfillment appeared in two of the five answers and Byrd in none.

Among order fulfilment services worldwide in September 2026

Who do people search for more?

Amazon Multi-Channel Fulfillment, about 278 searches for every 1 for Byrd

Amazon Multi-Channel Fulfillment 2.8K searchesByrd 10 searches

Who does AI mention more?

Amazon Multi-Channel Fulfillment, mentioned in 2 of 5 answers, Byrd in 0

Amazon Multi-Channel Fulfillment in 2 of 5Byrd in 0 of 5

Who does AI recommend more?

Amazon Multi-Channel Fulfillment, the only one of the two named

Amazon Multi-Channel Fulfillment first in 2Byrd never named

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Top order fulfilment services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Multi-Channel Fulfillment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Byrd did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ShipBob1st
  2. ShipMonk2nd
  3. eFulfillment Service3rd
  4. Amazon Multi-Channel Fulfillment4th
  5. Rakuten Super Logistics–
  6. Byrd–
  7. Radial–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ShipBob4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • eFulfillment Service4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShipMonk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Multi-Channel Fulfillment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rakuten Super Logistics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Byrd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about order fulfilment services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon Multi-Channel Fulfillment or Byrd more popular in search?

This chart shows how often people search Google for Amazon Multi-Channel Fulfillment and Byrd by name. Each line represents a brand's share of searches for all seven order fulfilment services we track, month by month, from English-language searches worldwide.

Amazon Multi-Channel Fulfillment and Byrd among order fulfilment services worldwide, by month

Share of searches by month for Amazon Multi-Channel Fulfillment, Byrd. The figures are in the table below the chart.

View monthly share of searches table
MonthShipBobShipMonkAmazon Multi-Channel FulfillmenteFulfillment ServiceRakuten Super LogisticsByrdRadial
Oct 202559%32.3%5.7%2.3%0.57%0.05%0.02%
Nov 202550.1%41.1%6.3%1.9%0.59%0.04%0.02%
Dec 202554.5%36.6%6.2%2.1%0.53%0.03%0.02%
Jan 202653.9%36%6.8%2.6%0.78%0.04%0.02%
Feb 202653.9%36%6.8%2.6%0.64%0.06%0.02%
Mar 202653%35.4%7.8%3.1%0.63%0.06%0.02%
Apr 202654.1%36.1%6.5%2.6%0.52%0.06%0.06%
May 202654.3%36.3%6.8%2%0.52%0.04%0.02%
Jun 202658.3%31.8%7.1%2.2%0.56%0.04%0.02%
Jul 202657.9%31.6%7%2.8%0.56%0.04%0.02%
Aug 202655.1%36.8%5.7%2%0.35%0.06%0.02%
Sep 202655.1%36.8%5.6%2%0.43%0.02%0.02%

How has the Amazon Multi-Channel Fulfillment and Byrd comparison changed over the last 12 months?

3 findings

How did search popularity change for order fulfilment services worldwide in September 2026?

2 changes

  1. Amazon Multi-Channel Fulfillment’s share of searches among order fulfilment services worldwide has lost ground for 3 months in a row, from 7.1% to 5.6% in September 2026.

  2. Estimated monthly branded searches for Byrd worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon Multi-Channel Fulfillment’s and Byrd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Multi-Channel Fulfillment

2 branded search terms

  • amazon mcf
  • amazon multi channel fulfillment

Byrd

1 branded search term

  • byrd fulfilment

How the Brand Demand Index is measured

Other head-to-heads among order fulfilment services

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