Brandwave

How popular isAmazon Merch on Demand?

In September 2026, people searched for Amazon Merch on Demand by name about 49,300 times worldwide, a 45.2% decrease from the previous year. These searches made up 0.71% of all global merch platform searches, placing Amazon Merch on Demand sixth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about merch platforms, Amazon Merch on Demand appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Amazon Merch on Demand is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. ShopifyShare of searches 72.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. RedbubbleShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. PrintifyShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. PrintfulShare of searches 3.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Amazon Merch on DemandShare of searches 0.71%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top merch platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Merch on Demand was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Amazon Merch on Demand is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Printify1st
  2. Printful2nd
  3. Fourthwall3rd
  4. Shopify4th
  5. Amazon Merch on Demand5th
  6. Redbubble6th
  7. Spring7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Printify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Printful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redbubble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Merch on Demand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about merch platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which merch platforms compete with Amazon Merch on Demand?

Amazon Merch on Demand against merch platforms worldwide, by month

Share of searches by month for Shopify, Redbubble, Printify, Printful, Amazon Merch on Demand. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyRedbubblePrintifyPrintfulFourthwallAmazon Merch on DemandSpring
Oct 202569.7%11.5%11.5%5.1%1%1.3%<0.01%
Nov 202569.6%13.9%9.3%5.1%1%1%<0.01%
Dec 202569.6%13.9%9.3%5.1%1%1%<0.01%
Jan 202668.1%13.6%11.2%5%1.2%1%<0.01%
Feb 202671.5%14.2%7.8%4.3%1.3%0.86%<0.01%
Mar 202667.6%13.4%9%4.9%4%0.91%<0.01%
Apr 202670.8%14.1%7.7%5.2%1.3%0.93%<0.01%
May 202672.1%11.8%9.6%4.3%1.3%0.95%<0.01%
Jun 202672.4%11.8%9.7%4.3%1.1%0.78%<0.01%
Jul 202673.5%12%8%4.4%1.3%0.79%<0.01%
Aug 202672.1%11.8%9.7%4.3%1.3%0.78%<0.01%
Sep 202672.7%11.9%9.8%3.6%1.3%0.71%<0.01%

  1. 1.Shopify

    72.7%

    Held 1st. 5M estimated branded searches, -0.24% vs prior month. Share +0.6 points.

  2. 2.Redbubble

    11.9%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Printify

    9.8%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Printful

    3.6%

    Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  5. 5.Fourthwall

    1.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Amazon Merch on Demand

    0.71%

    Held 6th. 49.3K estimated branded searches, -9% vs prior month. Share -0.1 points.

  7. 7.Spring

    <0.01%

    Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Amazon Merch on Demand and its closest rivals

Every comparison with Amazon Merch on Demand

10 comparisons

How has branded search demand for Amazon Merch on Demand changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Merch on Demand worldwide fell from 90K to 49.3K.
  • Across the 12 months ending September 2026, Amazon Merch on Demand’s share of searches among merch platforms worldwide decreased from 1.3% to 0.71%.
  • Across the 12 months ending September 2026, Amazon Merch on Demand fell from 5th to 6th among merch platforms worldwide.

How did search popularity change for merch platforms worldwide in September 2026?

6 changes

  1. In September 2026, Shopify gained share of searches among merch platforms worldwide, from 72.1% to 72.7%.

  2. In September 2026, Printful lost share of searches among merch platforms worldwide, from 4.3% to 3.6%.

  3. Estimated monthly branded searches for Fourthwall worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  4. Estimated monthly branded searches for Amazon Merch on Demand worldwide fell 45.2% over 12 measured months, from 90K to 49.3K in September 2026.

  5. Estimated monthly branded searches for Spring worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

  6. Estimated monthly branded searches for Printify worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

How are Amazon Merch on Demand’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Merch on Demand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon merch on demand
  • merch by amazon

How the Brand Demand Index is measured

Do you work for Amazon Merch on Demand? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Amazon Merch on Demand compete?

Amazon Merch on Demand is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Merch platforms6th of 70.71%Shown above
Print on demand platforms7th of 92.1%Show ranking
Creator with pink hair and a pink jacket

Is Amazon Merch on Demand your brand?

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