Amazon Merch on Demand vs Printful:Which is more popular?
In September 2026, Printful had more branded searches than Amazon Merch on Demand among merch platforms worldwide. Printful had about 246,000 branded searches, while Amazon Merch on Demand had 49,300. Printful made up 3.6% of all merch platform searches we track, and Amazon Merch on Demand accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about merch platforms, Printful appeared in all five answers and Amazon Merch on Demand in two. Printful was mentioned before Amazon Merch on Demand in every answer.
Who do people search for more?
Printful, about 5 searches for every 1 for Amazon Merch on Demand
Who does AI mention more?
Printful, mentioned in every answer we collected
Who does AI recommend more?
Printful, named ahead of Amazon Merch on Demand in every answer
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Top merch platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Printful appeared in all five answers. Amazon Merch on Demand was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Printful was listed before Amazon Merch on Demand in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Printify1st- Printful2nd
Fourthwall3rd
Shopify4th
Amazon Merch on Demand5th
Redbubble6th
Spring7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Printify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Printful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shopify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redbubble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazon Merch on Demand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about merch platforms
5 answers
Asked ChatGPT
“Which merch platform should I use?”
Asked ChatGPT
“What are the best merch platforms?”
Asked ChatGPT
“What's the best merch platform for branded merchandise?”
Searched Google, AI Overview
“print on demand platform”
Searched Google, AI Overview
“sell merch online”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Amazon Merch on Demand or Printful more popular in search?
This chart shows how often people search Google for Amazon Merch on Demand and Printful by name. Each line represents a brand's share of searches for all seven merch platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Printful, Amazon Merch on Demand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Redbubble | Printify | Printful | Fourthwall | Amazon Merch on Demand | Spring |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 11.5% | 11.5% | 5.1% | 1% | 1.3% | <0.01% |
| Nov 2025 | 69.6% | 13.9% | 9.3% | 5.1% | 1% | 1% | <0.01% |
| Dec 2025 | 69.6% | 13.9% | 9.3% | 5.1% | 1% | 1% | <0.01% |
| Jan 2026 | 68.1% | 13.6% | 11.2% | 5% | 1.2% | 1% | <0.01% |
| Feb 2026 | 71.5% | 14.2% | 7.8% | 4.3% | 1.3% | 0.86% | <0.01% |
| Mar 2026 | 67.6% | 13.4% | 9% | 4.9% | 4% | 0.91% | <0.01% |
| Apr 2026 | 70.8% | 14.1% | 7.7% | 5.2% | 1.3% | 0.93% | <0.01% |
| May 2026 | 72.1% | 11.8% | 9.6% | 4.3% | 1.3% | 0.95% | <0.01% |
| Jun 2026 | 72.4% | 11.8% | 9.7% | 4.3% | 1.1% | 0.78% | <0.01% |
| Jul 2026 | 73.5% | 12% | 8% | 4.4% | 1.3% | 0.79% | <0.01% |
| Aug 2026 | 72.1% | 11.8% | 9.7% | 4.3% | 1.3% | 0.78% | <0.01% |
| Sep 2026 | 72.7% | 11.9% | 9.8% | 3.6% | 1.3% | 0.71% | <0.01% |
How has the Amazon Merch on Demand and Printful comparison changed over the last 12 months?
3 findings
- Printful was ahead of Amazon Merch on Demand in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Merch on Demand’s share of searches among merch platforms worldwide moved from 1.3% to 0.71%, and its estimated monthly branded searches moved from 90K to 49.3K.
- Across the 12 months ending September 2026, Printful’s share of searches among merch platforms worldwide moved from 5.1% to 3.6%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for merch platforms worldwide in September 2026?
2 changes
In September 2026, Printful lost share of searches among merch platforms worldwide, from 4.3% to 3.6%.
Estimated monthly branded searches for Amazon Merch on Demand worldwide fell 45.2% over 12 measured months, from 90K to 49.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon Merch on Demand’s and Printful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Merch on Demand
2 branded search terms
- amazon merch on demand
- merch by amazon
Printful
1 branded search term
- printful
Other head-to-heads among merch platforms
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