Brandwave

Printify vs Redbubble:Which is more popular?

In September 2026, Redbubble had more branded searches than Printify among merch platforms worldwide. Redbubble had about 823,000 branded searches, while Printify had 673,000. Redbubble made up 11.9% of all merch platform searches we track, and Printify accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about merch platforms, Printify appeared in all five answers and Redbubble in two. Printify was mentioned before Redbubble in every answer.

Among merch platforms worldwide in September 2026

Who do people search for more?

Redbubble, about 22% more searches than Printify

Redbubble 823K searchesPrintify 673K searches

Who does AI mention more?

Printify, mentioned in every answer we collected

Printify in 5 of 5Redbubble in 2 of 5

Who does AI recommend more?

Printify, named ahead of Redbubble in every answer

Printify first in 5Redbubble never first

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Top merch platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Printify appeared in all five answers. Redbubble was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Printify was listed before Redbubble in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Printify1st
  2. Printful2nd
  3. Fourthwall3rd
  4. Shopify4th
  5. Amazon Merch on Demand5th
  6. Redbubble6th
  7. Spring7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Printify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Printful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redbubble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Merch on Demand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about merch platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Printify or Redbubble more popular in search?

This chart shows how often people search Google for Printify and Redbubble by name. Each line represents a brand's share of searches for all seven merch platforms we track, month by month, from English-language searches worldwide.

Printify and Redbubble among merch platforms worldwide, by month

Share of searches by month for Redbubble, Printify. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyRedbubblePrintifyPrintfulFourthwallAmazon Merch on DemandSpring
Oct 202569.7%11.5%11.5%5.1%1%1.3%<0.01%
Nov 202569.6%13.9%9.3%5.1%1%1%<0.01%
Dec 202569.6%13.9%9.3%5.1%1%1%<0.01%
Jan 202668.1%13.6%11.2%5%1.2%1%<0.01%
Feb 202671.5%14.2%7.8%4.3%1.3%0.86%<0.01%
Mar 202667.6%13.4%9%4.9%4%0.91%<0.01%
Apr 202670.8%14.1%7.7%5.2%1.3%0.93%<0.01%
May 202672.1%11.8%9.6%4.3%1.3%0.95%<0.01%
Jun 202672.4%11.8%9.7%4.3%1.1%0.78%<0.01%
Jul 202673.5%12%8%4.4%1.3%0.79%<0.01%
Aug 202672.1%11.8%9.7%4.3%1.3%0.78%<0.01%
Sep 202672.7%11.9%9.8%3.6%1.3%0.71%<0.01%

How has the Printify and Redbubble comparison changed over the last 12 months?

3 findings
  • Redbubble was ahead of Printify in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Printify’s share of searches among merch platforms worldwide moved from 11.5% to 9.8%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 12 months ending September 2026, Redbubble’s share of searches among merch platforms worldwide moved from 11.5% to 11.9%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for merch platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Printify worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Printify’s and Redbubble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Printify

1 branded search term

  • printify

Redbubble

1 branded search term

  • redbubble

How the Brand Demand Index is measured

Other head-to-heads among merch platforms

Creator with pink hair and a pink jacket

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