Printify vs Redbubble:Which is more popular?
In September 2026, Redbubble had more branded searches than Printify among merch platforms worldwide. Redbubble had about 823,000 branded searches, while Printify had 673,000. Redbubble made up 11.9% of all merch platform searches we track, and Printify accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about merch platforms, Printify appeared in all five answers and Redbubble in two. Printify was mentioned before Redbubble in every answer.
Who do people search for more?
Redbubble, about 22% more searches than Printify
Who does AI mention more?
Printify, mentioned in every answer we collected
Who does AI recommend more?
Printify, named ahead of Redbubble in every answer
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Top merch platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Printify appeared in all five answers. Redbubble was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Printify was listed before Redbubble in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Printify1st
Printful2nd
Fourthwall3rd
Shopify4th
Amazon Merch on Demand5th
Redbubble6th
Spring7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Printify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Printful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shopify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Redbubble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Merch on Demand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about merch platforms
5 answers
Asked ChatGPT
“Which merch platform should I use?”
Asked ChatGPT
“What are the best merch platforms?”
Asked ChatGPT
“What's the best merch platform for branded merchandise?”
Searched Google, AI Overview
“print on demand platform”
Searched Google, AI Overview
“sell merch online”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Printify or Redbubble more popular in search?
This chart shows how often people search Google for Printify and Redbubble by name. Each line represents a brand's share of searches for all seven merch platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Redbubble, Printify. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Redbubble | Printify | Printful | Fourthwall | Amazon Merch on Demand | Spring |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 11.5% | 11.5% | 5.1% | 1% | 1.3% | <0.01% |
| Nov 2025 | 69.6% | 13.9% | 9.3% | 5.1% | 1% | 1% | <0.01% |
| Dec 2025 | 69.6% | 13.9% | 9.3% | 5.1% | 1% | 1% | <0.01% |
| Jan 2026 | 68.1% | 13.6% | 11.2% | 5% | 1.2% | 1% | <0.01% |
| Feb 2026 | 71.5% | 14.2% | 7.8% | 4.3% | 1.3% | 0.86% | <0.01% |
| Mar 2026 | 67.6% | 13.4% | 9% | 4.9% | 4% | 0.91% | <0.01% |
| Apr 2026 | 70.8% | 14.1% | 7.7% | 5.2% | 1.3% | 0.93% | <0.01% |
| May 2026 | 72.1% | 11.8% | 9.6% | 4.3% | 1.3% | 0.95% | <0.01% |
| Jun 2026 | 72.4% | 11.8% | 9.7% | 4.3% | 1.1% | 0.78% | <0.01% |
| Jul 2026 | 73.5% | 12% | 8% | 4.4% | 1.3% | 0.79% | <0.01% |
| Aug 2026 | 72.1% | 11.8% | 9.7% | 4.3% | 1.3% | 0.78% | <0.01% |
| Sep 2026 | 72.7% | 11.9% | 9.8% | 3.6% | 1.3% | 0.71% | <0.01% |
How has the Printify and Redbubble comparison changed over the last 12 months?
3 findings
- Redbubble was ahead of Printify in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Printify’s share of searches among merch platforms worldwide moved from 11.5% to 9.8%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Redbubble’s share of searches among merch platforms worldwide moved from 11.5% to 11.9%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for merch platforms worldwide in September 2026?
1 change

Estimated monthly branded searches for Printify worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Printify’s and Redbubble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among merch platforms

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