Brandwave

How popular isShopify?

In September 2026, people searched for Shopify by name about 5 million times worldwide, about the same as the previous year. These searches made up 72.7% of all global merch platform searches, placing Shopify first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about merch platforms, Shopify appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Shopify is the most searched of 7 competitors and the fourth most recommended in AI answers.

  1. ShopifyShare of searches 72.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. RedbubbleShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. PrintifyShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. PrintfulShare of searches 3.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. FourthwallShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top merch platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shopify was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Shopify is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Printify1st
  2. Printful2nd
  3. Fourthwall3rd
  4. Shopify4th
  5. Amazon Merch on Demand5th
  6. Redbubble6th
  7. Spring7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Printify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Printful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redbubble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Merch on Demand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about merch platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which merch platforms compete with Shopify?

Shopify against merch platforms worldwide, by month

Share of searches by month for Shopify, Redbubble, Printify, Printful. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyRedbubblePrintifyPrintfulFourthwallAmazon Merch on DemandSpring
Oct 202569.7%11.5%11.5%5.1%1%1.3%<0.01%
Nov 202569.6%13.9%9.3%5.1%1%1%<0.01%
Dec 202569.6%13.9%9.3%5.1%1%1%<0.01%
Jan 202668.1%13.6%11.2%5%1.2%1%<0.01%
Feb 202671.5%14.2%7.8%4.3%1.3%0.86%<0.01%
Mar 202667.6%13.4%9%4.9%4%0.91%<0.01%
Apr 202670.8%14.1%7.7%5.2%1.3%0.93%<0.01%
May 202672.1%11.8%9.6%4.3%1.3%0.95%<0.01%
Jun 202672.4%11.8%9.7%4.3%1.1%0.78%<0.01%
Jul 202673.5%12%8%4.4%1.3%0.79%<0.01%
Aug 202672.1%11.8%9.7%4.3%1.3%0.78%<0.01%
Sep 202672.7%11.9%9.8%3.6%1.3%0.71%<0.01%

  1. 1.Shopify

    72.7%

    Held 1st. 5M estimated branded searches, -0.24% vs prior month. Share +0.6 points.

  2. 2.Redbubble

    11.9%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Printify

    9.8%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Printful

    3.6%

    Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  5. 5.Fourthwall

    1.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Amazon Merch on Demand

    0.71%

    Held 6th. 49.3K estimated branded searches, -9% vs prior month. Share -0.1 points.

  7. 7.Spring

    <0.01%

    Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Shopify and its closest rivals

Every comparison with Shopify

50 comparisons

How has branded search demand for Shopify changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shopify worldwide held steady at 5M.
  • Across the 12 months ending September 2026, Shopify’s share of searches among merch platforms worldwide increased from 69.7% to 72.7%.
  • Across the 12 months ending September 2026, Shopify’s share of searches among merch platforms worldwide peaked at 73.5% in July 2026 and was lowest at 67.6% in March 2026.

How did search popularity change for merch platforms worldwide in September 2026?

6 changes

  1. In September 2026, Shopify gained share of searches among merch platforms worldwide, from 72.1% to 72.7%.

  2. In September 2026, Printful lost share of searches among merch platforms worldwide, from 4.3% to 3.6%.

  3. Estimated monthly branded searches for Fourthwall worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  4. Estimated monthly branded searches for Amazon Merch on Demand worldwide fell 45.2% over 12 measured months, from 90K to 49.3K in September 2026.

  5. Estimated monthly branded searches for Spring worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

  6. Estimated monthly branded searches for Printify worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

How are Shopify’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shopify
  • shopify checkout
  • shopify ecommerce
  • shopify hydrogen

Do you work for Shopify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shopify compete?

Shopify is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Marketplace platforms3rd of 86.2%Show ranking
Website builders1st of 826.4%Show ranking
Visual website building platforms1st of 1244.2%Show ranking
Ecommerce platforms1st of 1351.4%Show ranking
Merch platforms1st of 772.7%Shown above
Retail tech1st of 598.1%Show ranking
Headless commerce platforms4th of 64.1%Show ranking
Checkout optimisation platforms3rd of 814.6%Show ranking
Creator with pink hair and a pink jacket

Is Shopify your brand?

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