Brandwave

How popular isShopify?

In September 2026, people searched for Shopify by name about 5 million times worldwide, about the same as the previous year. These searches made up 6.2% of all global marketplace platform searches, placing Shopify third out of eight platforms. When we asked both ChatGPT and Google AI Overviews about marketplace platforms, Shopify appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Shopify is the third most searched of 8 competitors and the most recommended in AI answers.

  1. eBayShare of searches 68.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. EtsyShare of searches 25.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  3. ShopifyShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. MiraklShare of searches 0.03%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. SharetribeShare of searches <0.01%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top marketplace platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shopify was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shopify is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. CS-Cart2nd
  3. Sharetribe3rd
  4. eBay4th
  5. Etsy5th
  6. Mirakl6th
  7. Marketplacer7th
  8. Arcadier8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Etsy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharetribe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • eBay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mirakl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CS-Cart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marketplacer2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arcadier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketplace platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which marketplace platforms compete with Shopify?

Shopify against marketplace platforms worldwide, by month

Share of searches by month for eBay, Etsy, Shopify. The figures are in the table below the chart.

View monthly share of searches table
MontheBayEtsyShopifyMiraklSharetribeCS-CartMarketplacerArcadier
Oct 202568.6%25.2%6.2%0.03%0.01%<0.01%<0.01%<0.01%
Nov 202569.4%25.4%5.1%0.02%<0.01%<0.01%<0.01%<0.01%
Dec 202569.4%25.4%5.1%0.02%<0.01%<0.01%<0.01%<0.01%
Jan 202672.8%21.8%5.4%0.02%<0.01%<0.01%<0.01%<0.01%
Feb 202672%21.5%6.5%0.04%0.01%<0.01%<0.01%<0.01%
Mar 202672.8%21.8%5.4%0.03%0.01%<0.01%<0.01%<0.01%
Apr 202672%21.5%6.5%0.03%0.01%<0.01%<0.01%<0.01%
May 202668.6%25.2%6.2%0.02%<0.01%<0.01%<0.01%<0.01%
Jun 202672%21.5%6.5%0.03%<0.01%<0.01%<0.01%<0.01%
Jul 202672%21.5%6.5%0.03%<0.01%<0.01%<0.01%<0.01%
Aug 202668.6%25.2%6.2%0.02%<0.01%<0.01%<0.01%<0.01%
Sep 202668.6%25.2%6.2%0.03%<0.01%<0.01%<0.01%<0.01%

  1. 1.eBay

    68.6%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Etsy

    25.2%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Shopify

    6.2%

    Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mirakl

    0.03%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Sharetribe

    <0.01%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.CS-Cart

    <0.01%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  7. 7.Marketplacer

    <0.01%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  8. 8.Arcadier

    <0.01%

    Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Shopify and its closest rivals

Every comparison with Shopify

50 comparisons

How has branded search demand for Shopify changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shopify worldwide held steady at 5M.
  • Across the 12 months ending September 2026, Shopify’s share of searches among marketplace platforms worldwide peaked at 6.5% in July 2026 and was lowest at 5.1% in November 2025.

How did search popularity change for marketplace platforms worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Arcadier worldwide fell 70% over 12 measured months, from 1.3K to 390 in September 2026.

  2. Estimated monthly branded searches for CS-Cart worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

  3. Estimated monthly branded searches for Marketplacer worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  4. Estimated monthly branded searches for Sharetribe worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Mirakl worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Shopify’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shopify
  • shopify checkout
  • shopify ecommerce
  • shopify hydrogen

Do you work for Shopify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shopify compete?

Shopify is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Marketplace platforms3rd of 86.2%Shown above
Website builders1st of 826.4%Show ranking
Visual website building platforms1st of 1244.2%Show ranking
Ecommerce platforms1st of 1351.4%Show ranking
Merch platforms1st of 772.7%Show ranking
Retail tech1st of 598.1%Show ranking
Headless commerce platforms4th of 64.1%Show ranking
Checkout optimisation platforms3rd of 814.6%Show ranking
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