How popular isWordPress in search?
In August 2026, there were an estimated 1.4M branded searches for WordPress worldwide which is down 41.8% over the last 11 months. WordPress holds 12.3% estimated Share of Search among website builders worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Shopify45.7%
Wix27.7%
WordPress12.3%
Squarespace11.5%
Webflow2.8%
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Which website builders compete with WordPress?
Share of Search by month for Shopify, Wix, WordPress, Squarespace, Webflow. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Wix | WordPress | Squarespace | Webflow |
|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 28.4% | 17.9% | 11.5% | 3.5% |
| Nov 2025 | 40.9% | 29.8% | 15.6% | 10% | 3.7% |
| Dec 2025 | 43% | 26.3% | 16.4% | 10.4% | 3.9% |
| Jan 2026 | 39.4% | 29.2% | 15.3% | 11.7% | 4.4% |
| Feb 2026 | 39.4% | 30.1% | 15.2% | 11.8% | 3.6% |
| Mar 2026 | 38.2% | 29.8% | 14.8% | 13.7% | 3.5% |
| Apr 2026 | 39.7% | 29.7% | 15.3% | 11.8% | 3.6% |
| May 2026 | 40.9% | 30.9% | 12.9% | 12.2% | 3% |
| Jun 2026 | 43.1% | 26.9% | 13.7% | 13.2% | 3.2% |
| Jul 2026 | 44.4% | 27.4% | 11.8% | 13.7% | 2.7% |
| Aug 2026 | 45.7% | 27.7% | 12.3% | 11.5% | 2.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.7% | 5.2M | -0.66% | +1.3 points | |
| 2, held 2nd | 27.7% | 3.1M | -2.5% | +0.3 points | |
| 3, moved from 4th to 3rd | 12.3% | 1.4M | +0.65% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.5% | 1.3M | -19.3% | -2.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.8% | 312K | -1.1% | +0.1 points |
1.
Shopify45.7%
Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +1.3 points.
2.
Wix27.7%
Held 2nd. 3.1M estimated branded searches, -2.5% vs prior month. Share +0.3 points.
12.3%
Moved from 4th to 3rd. 1.4M estimated branded searches, +0.65% vs prior month. Share +0.5 points.
11.5%
Moved from 3rd to 4th. 1.3M estimated branded searches, -19.3% vs prior month. Share -2.2 points.
5.
Webflow2.8%
Held 5th. 312K estimated branded searches, -1.1% vs prior month. Share +0.1 points.
Compare search popularity between WordPress and its closest rivals
How has branded search demand for WordPress changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for WordPress worldwide fell from 2.4M to 1.4M.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among website builders worldwide decreased from 17.9% to 12.3%.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among website builders worldwide peaked at 17.9% in October 2025 and was lowest at 11.8% in July 2026.
How did search popularity change for website builders worldwide in August 2026?
5 changes
In August 2026, WordPress overtook Squarespace to rank 3rd among website builders worldwide, at 12.3%.
In August 2026, Shopify gained estimated Share of Search among website builders worldwide, from 44.4% to 45.7%.
In August 2026, Squarespace lost estimated Share of Search among website builders worldwide, from 13.7% to 11.5%.
Estimated monthly branded searches for Webflow worldwide fell 33.1% over 11 measured months, from 467K to 312K in August 2026.
Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026.
Where does WordPress compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Website builders | 3rd of 5 | 12.3% | Shown above |
| Visual website building platforms | 2nd of 10 | 20.3% | Show ranking |
| Blog hosting platforms | 2nd of 5 | 23.8% | Show ranking |
| Content management systems | 1st of 5 | 89.6% | Show ranking |
| CMS platforms | 1st of 6 | 93.6% | Show ranking |
How is WordPress measured?
Brandwave collects information about searches that people make online using WordPress’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- wordpress
- wordpress cms
- wordpress org
- wordpress website builder
- wordpress.com
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Is WordPress your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.