Brandwave

Visual website building platforms:Which brands are most popular in search?

In August 2026, Wix was the most searched among visual website building platforms worldwide, with an estimated 3.1M branded searches and 45.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wix45.8%
  2. WordPress20.3%
  3. Squarespace18.9%
  4. Framer8.5%
  5. Webflow4.6%
  6. Readymag0.91%
  7. Showit0.73%
  8. Webstudio0.12%
  9. Dorik0.07%
  10. Duda0.06%

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Share of SearchLeaderboard

Platforms for designing, publishing, and managing websites with visual editing and hosted or self-managed content workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among visual website building platforms worldwide, by month

Share of Search by month for Wix, WordPress, Squarespace, Framer, Webflow. The figures are in the table below the chart.

View monthly share of search table
MonthWixWordPressSquarespaceFramerWebflowReadymagShowitWebstudioDorikDuda
Oct 202542.7%26.8%17.3%6.4%5.3%0.85%0.38%0.14%0.09%0.05%
Nov 202545.9%24.1%15.4%7%5.7%1.1%0.41%0.12%0.13%0.05%
Dec 202542.3%26.5%16.8%6.3%6.3%1%0.45%0.14%0.09%0.05%
Jan 202644.2%23.1%17.7%6.6%6.6%1.1%0.47%0.12%0.06%0.06%
Feb 202645.5%23%17.8%6.6%5.4%1.1%0.47%0.12%0.05%0.05%
Mar 202643.7%21.7%20.2%7.6%5.1%1%0.44%0.11%0.05%0.05%
Apr 202644.4%23%17.6%8%5.4%1.1%0.38%0.12%0.06%0.05%
May 202646.9%19.7%18.6%8.4%4.6%1.1%0.49%0.1%0.07%0.05%
Jun 202642.1%21.4%20.6%9.1%5%0.98%0.53%0.11%0.06%0.05%
Jul 202643.8%18.8%21.9%9.6%4.3%0.84%0.56%0.11%0.05%0.05%
Aug 202645.8%20.3%18.9%8.5%4.6%0.91%0.73%0.12%0.07%0.06%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Wix

    45.8%

    held 1st · 3.1M estimated branded searches · -2.5% vs prior month · +2 points

  2. 2.WordPress

    20.3%

    moved from 3rd to 2nd · 1.4M estimated branded searches · +0.65% vs prior month · +1.5 points

  3. 3.Squarespace

    18.9%

    moved from 2nd to 3rd · 1.3M estimated branded searches · -19.3% vs prior month · -2.9 points

  4. 4.Framer

    8.5%

    held 4th · 578K estimated branded searches · -17.7% vs prior month · -1.1 points

  5. 5.Webflow

    4.6%

    held 5th · 312K estimated branded searches · -1.1% vs prior month · +0.3 points

  6. 6.Readymag

    0.91%

    held 6th · 61.8K estimated branded searches · 0% vs prior month · +0.1 points

  7. 7.Showit

    0.73%

    held 7th · 49.8K estimated branded searches · +21.7% vs prior month · +0.2 points

  8. 8.Webstudio

    0.12%

    held 8th · 8.2K estimated branded searches · +0.61% vs prior month · 0 points

  9. 9.Dorik

    0.07%

    moved from 10th to 9th · 4.6K estimated branded searches · +22.2% vs prior month · 0 points

  10. 10.Duda

    0.06%

    moved from 9th to 10th · 3.8K estimated branded searches · -3.1% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among visual website building platforms worldwide?

In August 2026, Wix was the most searched among visual website building platforms worldwide, with an estimated 3.1M branded searches and 45.8% estimated Share of Search within this set. WordPress is in 2nd place, 25.5 percentage points behind at 20.3% Share of Search.

Global visual website building platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Wix42.7% → 45.8%46.9%May 202642.1%Jun 20261st
WordPress26.8% → 20.3%26.8%Oct 202518.8%Jul 20262nd
Squarespace17.3% → 18.9%21.9%Jul 202615.4%Nov 20253rd
Framer6.4% → 8.5%9.6%Jul 20266.3%Dec 20254th
Webflow5.3% → 4.6%6.6%Jan 20264.3%Jul 20265th
Readymag0.85% → 0.91%1.1%Nov 20250.84%Jul 20266th
Showit0.38% → 0.73%0.73%Aug 20260.38%Oct 20257th
Webstudio0.14% → 0.12%0.14%Oct 20250.1%May 20268th
Dorik0.09% → 0.07%0.13%Nov 20250.05%Mar 20269th
Duda0.05% → 0.06%0.06%Jan 20260.05%Dec 202510th

Each finding as a sentence

  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among visual website building platforms worldwide increased from 42.7% to 45.8%.
  • Across the 11 months ending August 2026, WordPress’ estimated Share of Search among visual website building platforms worldwide decreased from 26.8% to 20.3%.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among visual website building platforms worldwide increased from 17.3% to 18.9%.
  • Across the 11 months ending August 2026, Framer’s estimated Share of Search among visual website building platforms worldwide increased from 6.4% to 8.5%.
  • Across the 11 months ending August 2026, Webflow’s estimated Share of Search among visual website building platforms worldwide decreased from 5.3% to 4.6%.
  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among visual website building platforms worldwide peaked at 46.9% in May 2026 and was lowest at 42.1% in June 2026.
  • Across the 11 months ending August 2026, WordPress’ estimated Share of Search among visual website building platforms worldwide peaked at 26.8% in October 2025 and was lowest at 18.8% in July 2026.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among visual website building platforms worldwide peaked at 21.9% in July 2026 and was lowest at 15.4% in November 2025.
  • Across the 11 months ending August 2026, Framer’s estimated Share of Search among visual website building platforms worldwide peaked at 9.6% in July 2026 and was lowest at 6.3% in December 2025.
  • Across the 11 months ending August 2026, Webflow’s estimated Share of Search among visual website building platforms worldwide peaked at 6.6% in January 2026 and was lowest at 4.3% in July 2026.
  • Across the 11 months ending August 2026, Readymag, Showit, Webstudio, Dorik and Duda held steady: their estimated Share of Search among visual website building platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for visual website building platforms worldwide in August 2026?

  1. In August 2026, WordPress overtook Squarespace to rank 2nd among visual website building platforms worldwide, at 20.3%.

  2. In August 2026, Wix gained estimated Share of Search among visual website building platforms worldwide, from 43.8% to 45.8%.

  3. In August 2026, Squarespace lost estimated Share of Search among visual website building platforms worldwide, from 21.9% to 18.9%.

  4. In August 2026, Framer lost estimated Share of Search among visual website building platforms worldwide, from 9.6% to 8.5%.

  5. In August 2026, Dorik rose from 10th to 9th among visual website building platforms worldwide.

  6. In August 2026, Duda fell from 9th to 10th among visual website building platforms worldwide.

  7. Estimated monthly branded searches for Showit worldwide rose 49.2% over 11 measured months, from 33.4K to 49.8K in August 2026.

  8. Estimated monthly branded searches for Webstudio worldwide fell 33.3% over 11 measured months, from 12.4K to 8.2K in August 2026.

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