Brandwave

How popular isShopify in search?

In September 2026, people searched for Shopify by name about 5 million times worldwide, about the same as the previous year. These searches made up 44.2% of all global visual website building platform searches, placing Shopify first out of 12 platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Shopify44.2%
  2. Wix24.9%
  3. Squarespace13.3%
  4. WordPress10.8%
  5. Webflow4.1%
  6. Elementor1.2%
  7. Readymag0.65%
  8. Showit0.54%
  9. Framer0.24%
  10. Webstudio0.07%
  11. +2 more
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Which visual website building platforms compete with Shopify?

Shopify against visual website building platforms worldwide, by month

Share of searches by month for Shopify, Wix, Squarespace, WordPress, Webflow. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWordPressWebflowElementorReadymagShowitFramerWebstudioDudaDorik
Oct 202538.4%26.6%11.5%17.2%3.6%1.5%0.57%0.25%0.17%0.09%0.04%0.06%
Nov 202540.6%27.9%9.9%14.9%3.7%1.6%0.73%0.27%0.18%0.08%0.03%0.08%
Dec 202542.9%24.3%10.5%15.7%4%1.4%0.64%0.28%0.16%0.08%0.03%0.06%
Jan 202639.3%27.1%11.8%14.4%4.4%1.6%0.71%0.32%0.18%0.08%0.04%0.04%
Feb 202639.8%27.4%11.9%14.6%3.7%1.3%0.72%0.32%0.19%0.08%0.04%0.04%
Mar 202638.6%26.7%14.1%14.1%3.6%1.6%0.7%0.31%0.22%0.08%0.04%0.03%
Apr 202639.8%27.4%11.9%14.6%3.7%1.3%0.72%0.26%0.23%0.08%0.03%0.04%
May 202641.1%28.3%12.3%12.3%3.1%1.4%0.74%0.33%0.24%0.07%0.03%0.04%
Jun 202643.3%24.5%13%13%3.3%1.4%0.64%0.35%0.25%0.07%0.03%0.04%
Jul 202644.9%25.3%13.5%11%2.8%1.2%0.54%0.36%0.26%0.07%0.03%0.03%
Aug 202646.1%25.9%11.2%11.2%2.8%1.2%0.56%0.46%0.25%0.07%0.03%0.04%
Sep 202644.2%24.9%13.3%10.8%4.1%1.2%0.65%0.54%0.24%0.07%0.04%0.03%

  1. 1.Shopify

    44.2%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Wix

    24.9%

    Held 2nd. 2.8M estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Squarespace

    13.3%

    Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +2 points.

  4. 4.WordPress

    10.8%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Webflow

    4.1%

    Held 5th. 458K estimated branded searches, +48.2% vs prior month. Share +1.2 points.

  6. 6.Elementor

    1.2%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Readymag

    0.65%

    Held 7th. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Showit

    0.54%

    Held 8th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  9. 9.Framer

    0.24%

    Held 9th. 27.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Webstudio

    0.07%

    Held 10th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Duda

    0.04%

    Moved from 12th to 11th. 4K estimated branded searches, +6.1% vs prior month. Share 0 points.

  12. 12.Dorik

    0.03%

    Moved from 11th to 12th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Shopify and its closest rivals

Every comparison with Shopify

50 comparisons

How has branded search demand for Shopify changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shopify worldwide held steady at 5M.
  • Across the 12 months ending September 2026, Shopify’s share of searches among visual website building platforms worldwide increased from 38.4% to 44.2%.
  • Across the 12 months ending September 2026, Shopify’s share of searches among visual website building platforms worldwide peaked at 46.1% in August 2026 and was lowest at 38.4% in October 2025.

How did search popularity change for visual website building platforms worldwide in September 2026?

6 changes

  1. In September 2026, Squarespace gained share of searches among visual website building platforms worldwide, from 11.2% to 13.3%.

  2. In September 2026, Webflow gained share of searches among visual website building platforms worldwide, from 2.8% to 4.1%.

  3. In September 2026, Shopify lost share of searches among visual website building platforms worldwide, from 46.1% to 44.2%.

  4. In September 2026, Wix lost share of searches among visual website building platforms worldwide, from 25.9% to 24.9%.

  5. In September 2026, Duda rose from 12th to 11th among visual website building platforms worldwide.

  6. In September 2026, Dorik fell from 11th to 12th among visual website building platforms worldwide.

How are Shopify’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shopify
  • shopify checkout
  • shopify ecommerce
  • shopify hydrogen

Do you work for Shopify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shopify compete?

Shopify is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Marketplace platforms3rd of 86.2%Show ranking
Website builders1st of 826.4%Show ranking
Visual website building platforms1st of 1244.2%Shown above
Ecommerce platforms1st of 1351.4%Show ranking
Merch platforms1st of 772.7%Show ranking
Retail tech1st of 598.1%Show ranking
Headless commerce platforms4th of 64.1%Show ranking
Checkout optimisation platforms3rd of 814.6%Show ranking
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Is Shopify your brand?

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