Brandwave

Website builders:Which brands are most popular in search?

In August 2026, Shopify was the most searched among website builders worldwide, with an estimated 5.2M branded searches and 45.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify45.7%
  2. Wix27.7%
  3. WordPress12.3%
  4. Squarespace11.5%
  5. Webflow2.8%

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Share of SearchLeaderboard

Compare the tools people build websites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among website builders worldwide, by month

Share of Search by month for Shopify, Wix, WordPress, Squarespace, Webflow. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixWordPressSquarespaceWebflow
Oct 202538.7%28.4%17.9%11.5%3.5%
Nov 202540.9%29.8%15.6%10%3.7%
Dec 202543%26.3%16.4%10.4%3.9%
Jan 202639.4%29.2%15.3%11.7%4.4%
Feb 202639.4%30.1%15.2%11.8%3.6%
Mar 202638.2%29.8%14.8%13.7%3.5%
Apr 202639.7%29.7%15.3%11.8%3.6%
May 202640.9%30.9%12.9%12.2%3%
Jun 202643.1%26.9%13.7%13.2%3.2%
Jul 202644.4%27.4%11.8%13.7%2.7%
Aug 202645.7%27.7%12.3%11.5%2.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Shopify

    45.7%

    Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +1.3 points.

  2. 2.Wix

    27.7%

    Held 2nd. 3.1M estimated branded searches, -2.5% vs prior month. Share +0.3 points.

  3. 3.WordPress

    12.3%

    Moved from 4th to 3rd. 1.4M estimated branded searches, +0.65% vs prior month. Share +0.5 points.

  4. 4.Squarespace

    11.5%

    Moved from 3rd to 4th. 1.3M estimated branded searches, -19.3% vs prior month. Share -2.2 points.

  5. 5.Webflow

    2.8%

    Held 5th. 312K estimated branded searches, -1.1% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among website builders worldwide?

In August 2026, Shopify was the most searched among website builders worldwide, with an estimated 5.2M branded searches and 45.7% estimated Share of Search within this set. Wix is in 2nd place, 18 percentage points behind at 27.7% Share of Search.

Global website builders, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Shopify38.7% → 45.7%45.7%Aug 202638.2%Mar 20261st
Wix28.4% → 27.7%30.9%May 202626.3%Dec 20252nd
WordPress17.9% → 12.3%17.9%Oct 202511.8%Jul 20263rd
Squarespace11.5%13.7%Mar 202610%Nov 20254th
Webflow3.5% → 2.8%4.4%Jan 20262.7%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among website builders worldwide increased from 38.7% to 45.7%.
  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among website builders worldwide decreased from 28.4% to 27.7%.
  • Across the 11 months ending August 2026, WordPress’ estimated Share of Search among website builders worldwide decreased from 17.9% to 12.3%.
  • Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders worldwide decreased from 3.5% to 2.8%.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among website builders worldwide peaked at 45.7% in August 2026 and was lowest at 38.2% in March 2026.
  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among website builders worldwide peaked at 30.9% in May 2026 and was lowest at 26.3% in December 2025.
  • Across the 11 months ending August 2026, WordPress’ estimated Share of Search among website builders worldwide peaked at 17.9% in October 2025 and was lowest at 11.8% in July 2026.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders worldwide peaked at 13.7% in March 2026 and was lowest at 10% in November 2025.
  • Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders worldwide peaked at 4.4% in January 2026 and was lowest at 2.7% in July 2026.
  • Across the 11 months ending August 2026, Squarespace held steady: its estimated Share of Search among website builders worldwide moved less than 0.5 percentage points.

How did search popularity change for website builders worldwide in August 2026?

  1. In August 2026, WordPress overtook Squarespace to rank 3rd among website builders worldwide, at 12.3%.

  2. In August 2026, Shopify gained estimated Share of Search among website builders worldwide, from 44.4% to 45.7%.

  3. In August 2026, Squarespace lost estimated Share of Search among website builders worldwide, from 13.7% to 11.5%.

  4. Estimated monthly branded searches for Webflow worldwide fell 33.1% over 11 measured months, from 467K to 312K in August 2026.

  5. Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026.

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