How popular isWebflow in search?
In August 2026, there were an estimated 312K branded searches for Webflow worldwide which is down 33.1% over the last 11 months. Webflow holds 2.8% estimated Share of Search among website builders worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Shopify45.7%
Wix27.7%
WordPress12.3%
Squarespace11.5%
Webflow2.8%
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Which website builders compete with Webflow?
Share of Search by month for Shopify, Wix, WordPress, Squarespace, Webflow. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Wix | WordPress | Squarespace | Webflow |
|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 28.4% | 17.9% | 11.5% | 3.5% |
| Nov 2025 | 40.9% | 29.8% | 15.6% | 10% | 3.7% |
| Dec 2025 | 43% | 26.3% | 16.4% | 10.4% | 3.9% |
| Jan 2026 | 39.4% | 29.2% | 15.3% | 11.7% | 4.4% |
| Feb 2026 | 39.4% | 30.1% | 15.2% | 11.8% | 3.6% |
| Mar 2026 | 38.2% | 29.8% | 14.8% | 13.7% | 3.5% |
| Apr 2026 | 39.7% | 29.7% | 15.3% | 11.8% | 3.6% |
| May 2026 | 40.9% | 30.9% | 12.9% | 12.2% | 3% |
| Jun 2026 | 43.1% | 26.9% | 13.7% | 13.2% | 3.2% |
| Jul 2026 | 44.4% | 27.4% | 11.8% | 13.7% | 2.7% |
| Aug 2026 | 45.7% | 27.7% | 12.3% | 11.5% | 2.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.7% | 5.2M | -0.66% | +1.3 points | |
| 2, held 2nd | 27.7% | 3.1M | -2.5% | +0.3 points | |
| 3, moved from 4th to 3rd | 12.3% | 1.4M | +0.65% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.5% | 1.3M | -19.3% | -2.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.8% | 312K | -1.1% | +0.1 points |
1.
Shopify45.7%
Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +1.3 points.
2.
Wix27.7%
Held 2nd. 3.1M estimated branded searches, -2.5% vs prior month. Share +0.3 points.
12.3%
Moved from 4th to 3rd. 1.4M estimated branded searches, +0.65% vs prior month. Share +0.5 points.
11.5%
Moved from 3rd to 4th. 1.3M estimated branded searches, -19.3% vs prior month. Share -2.2 points.
5.
Webflow2.8%
Held 5th. 312K estimated branded searches, -1.1% vs prior month. Share +0.1 points.
Compare search popularity between Webflow and its closest rivals
How has branded search demand for Webflow changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Webflow worldwide fell from 467K to 312K.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders worldwide decreased from 3.5% to 2.8%.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders worldwide peaked at 4.4% in January 2026 and was lowest at 2.7% in July 2026.
How did search popularity change for website builders worldwide in August 2026?
5 changes
In August 2026, WordPress overtook Squarespace to rank 3rd among website builders worldwide, at 12.3%.
In August 2026, Shopify gained estimated Share of Search among website builders worldwide, from 44.4% to 45.7%.
In August 2026, Squarespace lost estimated Share of Search among website builders worldwide, from 13.7% to 11.5%.
Estimated monthly branded searches for Webflow worldwide fell 33.1% over 11 measured months, from 467K to 312K in August 2026.
Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026.
Where does Webflow compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Website builders | 5th of 5 | 2.8% | Shown above |
| Visual website building platforms | 5th of 10 | 4.6% | Show ranking |
How is Webflow measured?
Brandwave collects information about searches that people make online using Webflow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- web flow
- webflow
- webflow cms
- webflow website builder
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Is Webflow your brand?
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