Brandwave

Format vs Webflow:Which is more popular?

In September 2026, Webflow had more branded searches than Format among creative portfolio website builders worldwide. Webflow had about 458,000 branded searches, while Format had 1,000. Webflow made up 21.4% of all creative portfolio website builder searches we track, and Format accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about creative portfolio website builders, Webflow appeared in three of the five answers and Format in one. Webflow was mentioned before Format in every answer that named either.

Among creative portfolio website builders worldwide in September 2026

Who do people search for more?

Webflow, about 458 searches for every 1 for Format

Webflow 458K searchesFormat 1K searches

Who does AI mention more?

Webflow, mentioned in 3 of 5 answers, Format in 1

Webflow in 3 of 5Format in 1 of 5

Who does AI recommend more?

Webflow, named ahead of Format in 3 of 3 answers

Webflow first in 3Format never first

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Top creative portfolio website builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Webflow was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Format was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Webflow was listed before Format in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Squarespace1st
  2. Framer2nd
  3. Adobe Portfolio3rd
  4. Cargo4th
  5. Webflow5th
  6. Portfoliobox6th
  7. Format7th
  8. Pixpa8th
  9. Carbonmade–
  10. Dunked–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Portfolio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squarespace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webflow3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Framer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cargo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Portfoliobox2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pixpa1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Format1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbonmade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dunked0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creative portfolio website builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Format or Webflow more popular in search?

This chart shows how often people search Google for Format and Webflow by name. Each line represents a brand's share of searches for all ten creative portfolio website builders we track, month by month, from English-language searches worldwide.

Format and Webflow among creative portfolio website builders worldwide, by month

Share of searches by month for Webflow, Format. The figures are in the table below the chart.

View monthly share of searches table
MonthSquarespaceWebflowAdobe PortfolioFramerPortfolioboxPixpaCargoCarbonmadeFormatDunked
Oct 202568.4%21.1%7.5%0.83%0.83%0.56%0.45%0.27%0.05%<0.01%
Nov 202563.8%24.2%8.6%0.95%0.95%0.64%0.52%0.3%0.05%<0.01%
Dec 202565.1%24.7%7.2%0.79%0.79%0.65%0.43%0.26%0.05%<0.01%
Jan 202665.4%24.6%7.2%0.79%0.79%0.53%0.43%0.25%0.06%<0.01%
Feb 202668.6%21.1%7.5%0.83%0.68%0.46%0.45%0.26%0.05%<0.01%
Mar 202671.5%18.2%7.9%0.87%0.58%0.39%0.39%0.22%0.05%<0.01%
Apr 202668.5%21.1%7.5%1%0.68%0.46%0.45%0.22%0.05%<0.01%
May 202671.4%18.1%7.9%1.1%0.58%0.39%0.39%0.19%0.06%<0.01%
Jun 202672.5%18.4%6.5%1.1%0.48%0.39%0.39%0.19%0.05%<0.01%
Jul 202675.1%15.6%6.8%1.1%0.5%0.41%0.33%0.2%0.05%<0.01%
Aug 202671.1%18%7.9%1.3%0.58%0.47%0.38%0.23%0.05%<0.01%
Sep 202669.9%21.4%6.3%1%0.46%0.38%0.31%0.19%0.05%<0.01%

How has the Format and Webflow comparison changed over the last 12 months?

3 findings

How did search popularity change for creative portfolio website builders worldwide in September 2026?

1 change

  1. In September 2026, Webflow gained share of searches among creative portfolio website builders worldwide, from 18% to 21.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Format’s and Webflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Format

1 branded search term

  • format portfolio

Webflow

2 branded search terms

  • web flow
  • webflow

How the Brand Demand Index is measured

Other head-to-heads among creative portfolio website builders

Creator with pink hair and a pink jacket

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