Brandwave

How popular isFormat?

In September 2026, people searched for Format by name about 1,000 times worldwide, about the same as the previous year. These searches made up 0.05% of all global creative portfolio website builder searches, placing Format ninth out of ten builders. When we asked both ChatGPT and Google AI Overviews about creative portfolio website builders, Format appeared in one of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Format is the ninth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. SquarespaceShare of searches 69.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. WebflowShare of searches 21.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Adobe PortfolioShare of searches 6.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. FramerShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. FormatShare of searches 0.05%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top creative portfolio website builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Format was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Format is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Squarespace1st
  2. Framer2nd
  3. Adobe Portfolio3rd
  4. Cargo4th
  5. Webflow5th
  6. Portfoliobox6th
  7. Format7th
  8. Pixpa8th
  9. Carbonmade–
  10. Dunked–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Portfolio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squarespace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webflow3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Framer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cargo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Portfoliobox2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pixpa1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Format1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbonmade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dunked0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creative portfolio website builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which creative portfolio website builders compete with Format?

Format against creative portfolio website builders worldwide, by month

Share of searches by month for Squarespace, Webflow, Adobe Portfolio, Format. The figures are in the table below the chart.

View monthly share of searches table
MonthSquarespaceWebflowAdobe PortfolioFramerPortfolioboxPixpaCargoCarbonmadeFormatDunked
Oct 202568.4%21.1%7.5%0.83%0.83%0.56%0.45%0.27%0.05%<0.01%
Nov 202563.8%24.2%8.6%0.95%0.95%0.64%0.52%0.3%0.05%<0.01%
Dec 202565.1%24.7%7.2%0.79%0.79%0.65%0.43%0.26%0.05%<0.01%
Jan 202665.4%24.6%7.2%0.79%0.79%0.53%0.43%0.25%0.06%<0.01%
Feb 202668.6%21.1%7.5%0.83%0.68%0.46%0.45%0.26%0.05%<0.01%
Mar 202671.5%18.2%7.9%0.87%0.58%0.39%0.39%0.22%0.05%<0.01%
Apr 202668.5%21.1%7.5%1%0.68%0.46%0.45%0.22%0.05%<0.01%
May 202671.4%18.1%7.9%1.1%0.58%0.39%0.39%0.19%0.06%<0.01%
Jun 202672.5%18.4%6.5%1.1%0.48%0.39%0.39%0.19%0.05%<0.01%
Jul 202675.1%15.6%6.8%1.1%0.5%0.41%0.33%0.2%0.05%<0.01%
Aug 202671.1%18%7.9%1.3%0.58%0.47%0.38%0.23%0.05%<0.01%
Sep 202669.9%21.4%6.3%1%0.46%0.38%0.31%0.19%0.05%<0.01%

  1. 1.Squarespace

    69.9%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share -1.2 points.

  2. 2.Webflow

    21.4%

    Held 2nd. 458K estimated branded searches, +48.2% vs prior month. Share +3.3 points.

  3. 3.Adobe Portfolio

    6.3%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Framer

    1%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Portfoliobox

    0.46%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Pixpa

    0.38%

    Held 6th. 8.2K estimated branded searches, +0.12% vs prior month. Share -0.1 points.

  7. 7.Cargo

    0.31%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Carbonmade

    0.19%

    Held 8th. 4K estimated branded searches, +0.25% vs prior month. Share 0 points.

  9. 9.Format

    0.05%

    Held 9th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  10. 10.Dunked

    <0.01%

    Held 10th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Format and its closest rivals

Every comparison with Format

8 comparisons

How has branded search demand for Format changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Format worldwide held steady at 1K.
  • Across the 12 months ending September 2026, Format’s share of searches among creative portfolio website builders worldwide held steady at 0.05%.

How did search popularity change for creative portfolio website builders worldwide in September 2026?

6 changes

  1. In September 2026, Webflow gained share of searches among creative portfolio website builders worldwide, from 18% to 21.4%.

  2. In September 2026, Adobe Portfolio lost share of searches among creative portfolio website builders worldwide, from 7.9% to 6.3%.

  3. In September 2026, Squarespace lost share of searches among creative portfolio website builders worldwide, from 71.1% to 69.9%.

  4. Estimated monthly branded searches for Framer worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Dunked worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.

  6. Estimated monthly branded searches for Portfoliobox worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

How are Format’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Format’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • format portfolio

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How the Brand Demand Index is measured

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