Format vs Pixpa:Which is more popular by branded search?
In August 2026, Pixpa had more branded searches than Format among creative portfolio website builders worldwide. Pixpa was estimated to have 8.3K branded searches compared to Format’s 1.7K, and held a 34.1% Share of Search versus Format’s 7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Format or Pixpa?
Compare services and tools used to build and publish creative portfolio websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pixpa, Format. The figures are in the table below the chart.
View monthly share of search table
| Month | Portfoliobox | Pixpa | Carbonmade | Format | Dunked |
|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 32.2% | 15.2% | 4.7% | 0.42% |
| Nov 2025 | 47.5% | 32.3% | 15.3% | 4.4% | 0.49% |
| Dec 2025 | 43.9% | 36.4% | 14.3% | 4.9% | 0.53% |
| Jan 2026 | 47.3% | 32.2% | 15% | 5.1% | 0.44% |
| Feb 2026 | 45.8% | 31% | 17.6% | 5.1% | 0.4% |
| Mar 2026 | 45.3% | 31% | 17.3% | 6% | 0.33% |
| Apr 2026 | 47.2% | 32% | 15.1% | 5.3% | 0.38% |
| May 2026 | 45.6% | 31.3% | 14.8% | 7.8% | 0.45% |
| Jun 2026 | 40.5% | 33.4% | 17.7% | 8% | 0.4% |
| Jul 2026 | 41% | 33.7% | 17.6% | 7.4% | 0.33% |
| Aug 2026 | 41.4% | 34.1% | 16.9% | 7% | 0.66% |
| Sep 2026 | — | — | — | — | — |
How has the Format and Pixpa comparison changed over the last 12 months?
3 findings
- Pixpa was ahead of Format in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Format’s estimated Share of Search among creative portfolio website builders worldwide moved from 4.7% to 7%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
- Across the 11 months ending August 2026, Pixpa’s estimated Share of Search among creative portfolio website builders worldwide moved from 32.2% to 34.1%, and its estimated monthly branded searches moved from 12.4K to 8.3K.
How did search popularity change for creative portfolio website builders worldwide in August 2026?
1 change
Pixpa’s estimated Share of Search among creative portfolio website builders worldwide has gained ground for 3 months in a row, from 31.3% to 34.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Format’s and Pixpa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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