Webflow vs WordPress:Which is more popular by branded search?
In August 2026, WordPress had more branded searches than Webflow among visual website building platforms worldwide. WordPress was estimated to have 1.4M branded searches compared to Webflow’s 312K, and held a 20.3% Share of Search versus Webflow’s 4.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Webflow or WordPress?
Platforms for designing, publishing, and managing websites with visual editing and hosted or self-managed content workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WordPress, Webflow. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | WordPress | Squarespace | Framer | Webflow | Readymag | Showit | Webstudio | Dorik | Duda |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 26.8% | 17.3% | 6.4% | 5.3% | 0.85% | 0.38% | 0.14% | 0.09% | 0.05% |
| Nov 2025 | 45.9% | 24.1% | 15.4% | 7% | 5.7% | 1.1% | 0.41% | 0.12% | 0.13% | 0.05% |
| Dec 2025 | 42.3% | 26.5% | 16.8% | 6.3% | 6.3% | 1% | 0.45% | 0.14% | 0.09% | 0.05% |
| Jan 2026 | 44.2% | 23.1% | 17.7% | 6.6% | 6.6% | 1.1% | 0.47% | 0.12% | 0.06% | 0.06% |
| Feb 2026 | 45.5% | 23% | 17.8% | 6.6% | 5.4% | 1.1% | 0.47% | 0.12% | 0.05% | 0.05% |
| Mar 2026 | 43.7% | 21.7% | 20.2% | 7.6% | 5.1% | 1% | 0.44% | 0.11% | 0.05% | 0.05% |
| Apr 2026 | 44.4% | 23% | 17.6% | 8% | 5.4% | 1.1% | 0.38% | 0.12% | 0.06% | 0.05% |
| May 2026 | 46.9% | 19.7% | 18.6% | 8.4% | 4.6% | 1.1% | 0.49% | 0.1% | 0.07% | 0.05% |
| Jun 2026 | 42.1% | 21.4% | 20.6% | 9.1% | 5% | 0.98% | 0.53% | 0.11% | 0.06% | 0.05% |
| Jul 2026 | 43.8% | 18.8% | 21.9% | 9.6% | 4.3% | 0.84% | 0.56% | 0.11% | 0.05% | 0.05% |
| Aug 2026 | 45.8% | 20.3% | 18.9% | 8.5% | 4.6% | 0.91% | 0.73% | 0.12% | 0.07% | 0.06% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Webflow and WordPress comparison changed over the last 12 months?
3 findings
- WordPress was ahead of Webflow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among visual website building platforms worldwide moved from 5.3% to 4.6%, and its estimated monthly branded searches moved from 467K to 312K.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among visual website building platforms worldwide moved from 26.8% to 20.3%, and its estimated monthly branded searches moved from 2.4M to 1.4M.
How did search popularity change for visual website building platforms worldwide in August 2026?
2 changes
In August 2026, WordPress overtook Squarespace to rank 2nd among visual website building platforms worldwide, at 20.3%.
Estimated monthly branded searches for Webflow worldwide fell 33.1% over 11 measured months, from 467K to 312K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Webflow’s and WordPress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.