How popular isSquarespace in search?
In August 2026, there were an estimated 1.3M branded searches for Squarespace worldwide which is down 16.1% over the last 11 months. Squarespace holds 11.5% estimated Share of Search among website builders worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which website builders compete with Squarespace?
Share of Search by month for Shopify, Wix, WordPress, Squarespace, Webflow. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Wix | WordPress | Squarespace | Webflow |
|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 28.4% | 17.9% | 11.5% | 3.5% |
| Nov 2025 | 40.9% | 29.8% | 15.6% | 10% | 3.7% |
| Dec 2025 | 43% | 26.3% | 16.4% | 10.4% | 3.9% |
| Jan 2026 | 39.4% | 29.2% | 15.3% | 11.7% | 4.4% |
| Feb 2026 | 39.4% | 30.1% | 15.2% | 11.8% | 3.6% |
| Mar 2026 | 38.2% | 29.8% | 14.8% | 13.7% | 3.5% |
| Apr 2026 | 39.7% | 29.7% | 15.3% | 11.8% | 3.6% |
| May 2026 | 40.9% | 30.9% | 12.9% | 12.2% | 3% |
| Jun 2026 | 43.1% | 26.9% | 13.7% | 13.2% | 3.2% |
| Jul 2026 | 44.4% | 27.4% | 11.8% | 13.7% | 2.7% |
| Aug 2026 | 45.7% | 27.7% | 12.3% | 11.5% | 2.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.7% | 5.2M | -0.66% | +1.3 points | |
| 2, held 2nd | 27.7% | 3.1M | -2.5% | +0.3 points | |
| 3, moved from 4th to 3rd | 12.3% | 1.4M | +0.65% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.5% | 1.3M | -19.3% | -2.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.8% | 312K | -1.1% | +0.1 points |
1.
Shopify45.7%
Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +1.3 points.
2.
Wix27.7%
Held 2nd. 3.1M estimated branded searches, -2.5% vs prior month. Share +0.3 points.
12.3%
Moved from 4th to 3rd. 1.4M estimated branded searches, +0.65% vs prior month. Share +0.5 points.
11.5%
Moved from 3rd to 4th. 1.3M estimated branded searches, -19.3% vs prior month. Share -2.2 points.
5.
Webflow2.8%
Held 5th. 312K estimated branded searches, -1.1% vs prior month. Share +0.1 points.
Compare search popularity between Squarespace and its closest rivals
How has branded search demand for Squarespace changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Squarespace worldwide fell from 1.5M to 1.3M.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders worldwide peaked at 13.7% in March 2026 and was lowest at 10% in November 2025.
How did search popularity change for website builders worldwide in August 2026?
5 changes
In August 2026, WordPress overtook Squarespace to rank 3rd among website builders worldwide, at 12.3%.
In August 2026, Shopify gained estimated Share of Search among website builders worldwide, from 44.4% to 45.7%.
In August 2026, Squarespace lost estimated Share of Search among website builders worldwide, from 13.7% to 11.5%.
Estimated monthly branded searches for Webflow worldwide fell 33.1% over 11 measured months, from 467K to 312K in August 2026.
Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026.
Where does Squarespace compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Website builders | 4th of 5 | 11.5% | Shown above |
| Ecommerce platforms | 3rd of 6 | 13.2% | Show ranking |
| Visual website building platforms | 3rd of 10 | 18.9% | Show ranking |
| Blog hosting platforms | 3rd of 5 | 22.2% | Show ranking |
| Website template marketplaces | 2nd of 5 | 38% | Show ranking |
How is Squarespace measured?
Brandwave collects information about searches that people make online using Squarespace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- squarespace
- squarespace website
- squarespace website builder
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Is Squarespace your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.