Brandwave

Magento vs Squarespace:Which is more popular by branded search?

In August 2026, Squarespace had more branded searches than Magento among ecommerce platforms worldwide. Squarespace was estimated to have 1.3M branded searches compared to Magento’s 67.8K, and held a 13.2% Share of Search versus Magento’s 0.69%. These are worldwide searches for English-language branded terms.

Share of Search among ecommerce platforms worldwide in August 2026Which is more popular in search, Magento or Squarespace?
Magento0.69%67.8K searches
vs
Squarespace13.2%1.3M searches

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Which is more popular in search, Magento or Squarespace?

Compare the ecommerce platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Magento and Squarespace among ecommerce platforms worldwide, by month

Share of Search by month for Squarespace, Magento. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixSquarespaceWooCommerceMagentoBigCommerce
Oct 202547.5%34.9%14.1%2.3%0.8%0.38%
Nov 202549.2%35.9%12%2%0.68%0.32%
Dec 202552.2%31.9%12.7%2.1%0.72%0.34%
Jan 202647.6%35.3%14.2%1.9%0.68%0.31%
Feb 202647.4%36.3%14.2%1.3%0.66%0.21%
Mar 202645.6%35.6%16.4%1.5%0.77%0.2%
Apr 202647.9%35.8%14.2%1.3%0.65%0.21%
May 202647.7%36%14.3%1.3%0.65%0.17%
Jun 202650.3%31.5%15.4%2%0.56%0.26%
Jul 202650.8%31.4%15.7%1.4%0.56%0.22%
Aug 202652.4%31.8%13.2%1.7%0.69%0.23%
Sep 2026——————

How has the Magento and Squarespace comparison changed over the last 12 months?

  • Squarespace was ahead of Magento in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Magento’s estimated Share of Search among ecommerce platforms worldwide moved from 0.8% to 0.69%, and its estimated monthly branded searches moved from 87.5K to 67.8K.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms worldwide moved from 14.1% to 13.2%, and its estimated monthly branded searches moved from 1.5M to 1.3M.

How did search popularity change for ecommerce platforms worldwide in August 2026?

  1. In August 2026, Squarespace lost estimated Share of Search among ecommerce platforms worldwide, from 15.7% to 13.2%.

  2. Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Magento’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Magento

3 branded search terms

  • magento
  • magento 2
  • magento ecommerce

Squarespace

3 branded search terms

  • squarespace
  • squarespace website
  • squarespace website builder

How the Brand Demand Index is measured

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