Brandwave

How popular isSquarespace in search?

In August 2026, there were an estimated 1.3M branded searches for Squarespace worldwide which is down 16.1% over the last 11 months. Squarespace holds 13.2% estimated Share of Search among ecommerce platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify52.4%
  2. Wix31.8%
  3. Squarespace13.2%
  4. WooCommerce1.7%
  5. Magento0.69%
  6. BigCommerce0.23%
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Which ecommerce platforms compete with Squarespace?

Squarespace against ecommerce platforms worldwide, by month

Share of Search by month for Shopify, Wix, Squarespace. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixSquarespaceWooCommerceMagentoBigCommerce
Oct 202547.5%34.9%14.1%2.3%0.8%0.38%
Nov 202549.2%35.9%12%2%0.68%0.32%
Dec 202552.2%31.9%12.7%2.1%0.72%0.34%
Jan 202647.6%35.3%14.2%1.9%0.68%0.31%
Feb 202647.4%36.3%14.2%1.3%0.66%0.21%
Mar 202645.6%35.6%16.4%1.5%0.77%0.2%
Apr 202647.9%35.8%14.2%1.3%0.65%0.21%
May 202647.7%36%14.3%1.3%0.65%0.17%
Jun 202650.3%31.5%15.4%2%0.56%0.26%
Jul 202650.8%31.4%15.7%1.4%0.56%0.22%
Aug 202652.4%31.8%13.2%1.7%0.69%0.23%
Sep 2026——————

  1. 1.Shopify

    52.4%

    Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +1.6 points.

  2. 2.Wix

    31.8%

    Held 2nd. 3.1M estimated branded searches, -2.5% vs prior month. Share +0.4 points.

  3. 3.Squarespace

    13.2%

    Held 3rd. 1.3M estimated branded searches, -19.3% vs prior month. Share -2.5 points.

  4. 4.WooCommerce

    1.7%

    Held 4th. 169K estimated branded searches, +21.6% vs prior month. Share +0.4 points.

  5. 5.Magento

    0.69%

    Held 5th. 67.8K estimated branded searches, +19.4% vs prior month. Share +0.1 points.

  6. 6.BigCommerce

    0.23%

    Held 6th. 22.5K estimated branded searches, +0.22% vs prior month. Share 0 points.

Compare search popularity between Squarespace and its closest rivals

How has branded search demand for Squarespace changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Squarespace worldwide fell from 1.5M to 1.3M.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms worldwide decreased from 14.1% to 13.2%.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms worldwide peaked at 16.4% in March 2026 and was lowest at 12% in November 2025.

How did search popularity change for ecommerce platforms worldwide in August 2026?

  1. In August 2026, Shopify gained estimated Share of Search among ecommerce platforms worldwide, from 50.8% to 52.4%.

  2. In August 2026, Squarespace lost estimated Share of Search among ecommerce platforms worldwide, from 15.7% to 13.2%.

  3. Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

  4. Estimated monthly branded searches for WooCommerce worldwide fell 33.3% over 11 measured months, from 253K to 169K in August 2026.

  5. Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026.

  6. Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026.

Where does Squarespace compete?

Squarespace is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website builders4th of 511.5%Show ranking
Ecommerce platforms3rd of 613.2%Shown above
Visual website building platforms3rd of 1018.9%Show ranking
Blog hosting platforms3rd of 522.2%Show ranking
Website template marketplaces2nd of 538%Show ranking

How is Squarespace measured?

Brandwave collects information about searches that people make online using Squarespace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • squarespace
  • squarespace website
  • squarespace website builder

Do you work for Squarespace? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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