How popular isSquarespace in search?
In August 2026, there were an estimated 1.3M branded searches for Squarespace worldwide which is down 16.1% over the last 11 months. Squarespace holds 22.2% estimated Share of Search among blog hosting platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which blog hosting platforms compete with Squarespace?
Share of Search by month for Wix, WordPress, Squarespace. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | WordPress | Squarespace | Ghost | Blogger |
|---|---|---|---|---|---|
| Oct 2025 | 49% | 30.8% | 19.9% | 0.33% | <0.01% |
| Nov 2025 | 53.6% | 28.1% | 18% | 0.33% | <0.01% |
| Dec 2025 | 49.3% | 30.8% | 19.5% | 0.36% | <0.01% |
| Jan 2026 | 51.8% | 27.1% | 20.8% | 0.34% | 0.01% |
| Feb 2026 | 52.5% | 26.6% | 20.5% | 0.34% | <0.01% |
| Mar 2026 | 50.9% | 25.3% | 23.5% | 0.34% | <0.01% |
| Apr 2026 | 52.1% | 26.9% | 20.6% | 0.36% | <0.01% |
| May 2026 | 54.8% | 23% | 21.8% | 0.38% | <0.01% |
| Jun 2026 | 49.9% | 25.3% | 24.4% | 0.35% | <0.01% |
| Jul 2026 | 51.6% | 22.2% | 25.8% | 0.34% | <0.01% |
| Aug 2026 | 53.6% | 23.8% | 22.2% | 0.36% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 3.1M | -2.5% | +2 points | |
| 2, moved from 3rd to 2nd | 23.8% | 1.4M | +0.65% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.2% | 1.3M | -19.3% | -3.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.36% | 21.2K | +0.33% | 0 points | |
| 5, held 5th | <0.01% | 170 | -56.4% | 0 points |
1.
Wix53.6%
Held 1st. 3.1M estimated branded searches, -2.5% vs prior month. Share +2 points.
23.8%
Moved from 3rd to 2nd. 1.4M estimated branded searches, +0.65% vs prior month. Share +1.6 points.
22.2%
Moved from 2nd to 3rd. 1.3M estimated branded searches, -19.3% vs prior month. Share -3.6 points.
4.
Ghost
0.36%
Held 4th. 21.2K estimated branded searches, +0.33% vs prior month. Share 0 points.
5.
Blogger
<0.01%
Held 5th. 170 estimated branded searches, -56.4% vs prior month. Share 0 points.
Compare search popularity between Squarespace and its closest rivals
How has branded search demand for Squarespace changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Squarespace worldwide fell from 1.5M to 1.3M.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among blog hosting platforms worldwide increased from 19.9% to 22.2%.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among blog hosting platforms worldwide peaked at 25.8% in July 2026 and was lowest at 18% in November 2025.
How did search popularity change for blog hosting platforms worldwide in August 2026?
5 changes
In August 2026, WordPress overtook Squarespace to rank 2nd among blog hosting platforms worldwide, at 23.8%.
In August 2026, Wix gained estimated Share of Search among blog hosting platforms worldwide, from 51.6% to 53.6%.
In August 2026, Squarespace lost estimated Share of Search among blog hosting platforms worldwide, from 25.8% to 22.2%.
Estimated monthly branded searches for Blogger worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
Estimated monthly branded searches for Ghost worldwide fell 17% over 11 measured months, from 25.5K to 21.2K in August 2026.
Where does Squarespace compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Website builders | 4th of 5 | 11.5% | Show ranking |
| Ecommerce platforms | 3rd of 6 | 13.2% | Show ranking |
| Visual website building platforms | 3rd of 10 | 18.9% | Show ranking |
| Blog hosting platforms | 3rd of 5 | 22.2% | Shown above |
| Website template marketplaces | 2nd of 5 | 38% | Show ranking |
How is Squarespace measured?
Brandwave collects information about searches that people make online using Squarespace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- squarespace
- squarespace website
- squarespace website builder
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Is Squarespace your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.