Brandwave

Ecommerce platforms:Which brands are most popular in search?

In August 2026, Shopify was the most searched among ecommerce platforms worldwide, with an estimated 5.2M branded searches and 52.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify52.4%
  2. Wix31.8%
  3. Squarespace13.2%
  4. WooCommerce1.7%
  5. Magento0.69%
  6. BigCommerce0.23%

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Share of SearchLeaderboard

Compare the ecommerce platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ecommerce platforms worldwide, by month

Share of Search by month for Shopify, Wix, Squarespace. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixSquarespaceWooCommerceMagentoBigCommerce
Oct 202547.5%34.9%14.1%2.3%0.8%0.38%
Nov 202549.2%35.9%12%2%0.68%0.32%
Dec 202552.2%31.9%12.7%2.1%0.72%0.34%
Jan 202647.6%35.3%14.2%1.9%0.68%0.31%
Feb 202647.4%36.3%14.2%1.3%0.66%0.21%
Mar 202645.6%35.6%16.4%1.5%0.77%0.2%
Apr 202647.9%35.8%14.2%1.3%0.65%0.21%
May 202647.7%36%14.3%1.3%0.65%0.17%
Jun 202650.3%31.5%15.4%2%0.56%0.26%
Jul 202650.8%31.4%15.7%1.4%0.56%0.22%
Aug 202652.4%31.8%13.2%1.7%0.69%0.23%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Shopify

    52.4%

    Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +1.6 points.

  2. 2.Wix

    31.8%

    Held 2nd. 3.1M estimated branded searches, -2.5% vs prior month. Share +0.4 points.

  3. 3.Squarespace

    13.2%

    Held 3rd. 1.3M estimated branded searches, -19.3% vs prior month. Share -2.5 points.

  4. 4.WooCommerce

    1.7%

    Held 4th. 169K estimated branded searches, +21.6% vs prior month. Share +0.4 points.

  5. 5.Magento

    0.69%

    Held 5th. 67.8K estimated branded searches, +19.4% vs prior month. Share +0.1 points.

  6. 6.BigCommerce

    0.23%

    Held 6th. 22.5K estimated branded searches, +0.22% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ecommerce platforms worldwide?

In August 2026, Shopify was the most searched among ecommerce platforms worldwide, with an estimated 5.2M branded searches and 52.4% estimated Share of Search within this set. Wix is in 2nd place, 20.6 percentage points behind at 31.8% Share of Search.

Global ecommerce platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Shopify47.5% → 52.4%52.4%Aug 202645.6%Mar 20261st
Wix34.9% → 31.8%36.3%Feb 202631.4%Jul 20262nd
Squarespace14.1% → 13.2%16.4%Mar 202612%Nov 20253rd
WooCommerce2.3% → 1.7%2.3%Oct 20251.3%May 20264th
Magento0.8% → 0.69%0.8%Oct 20250.56%Jul 20265th
BigCommerce0.38% → 0.23%0.38%Oct 20250.17%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms worldwide increased from 47.5% to 52.4%.
  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms worldwide decreased from 34.9% to 31.8%.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms worldwide decreased from 14.1% to 13.2%.
  • Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce platforms worldwide decreased from 2.3% to 1.7%.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms worldwide peaked at 52.4% in August 2026 and was lowest at 45.6% in March 2026.
  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms worldwide peaked at 36.3% in February 2026 and was lowest at 31.4% in July 2026.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms worldwide peaked at 16.4% in March 2026 and was lowest at 12% in November 2025.
  • Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce platforms worldwide peaked at 2.3% in October 2025 and was lowest at 1.3% in May 2026.
  • Across the 11 months ending August 2026, Magento and BigCommerce held steady: their estimated Share of Search among ecommerce platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for ecommerce platforms worldwide in August 2026?

  1. In August 2026, Shopify gained estimated Share of Search among ecommerce platforms worldwide, from 50.8% to 52.4%.

  2. In August 2026, Squarespace lost estimated Share of Search among ecommerce platforms worldwide, from 15.7% to 13.2%.

  3. Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

  4. Estimated monthly branded searches for WooCommerce worldwide fell 33.3% over 11 measured months, from 253K to 169K in August 2026.

  5. Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026.

  6. Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026.

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