Brandwave

How popular isWix in search?

In August 2026, there were an estimated 3.1M branded searches for Wix worldwide which is down 17.7% over the last 11 months. Wix holds 31.8% estimated Share of Search among ecommerce platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify52.4%
  2. Wix31.8%
  3. Squarespace13.2%
  4. WooCommerce1.7%
  5. Magento0.69%
  6. BigCommerce0.23%
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Which ecommerce platforms compete with Wix?

Wix against ecommerce platforms worldwide, by month

Share of Search by month for Shopify, Wix, Squarespace. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixSquarespaceWooCommerceMagentoBigCommerce
Oct 202547.5%34.9%14.1%2.3%0.8%0.38%
Nov 202549.2%35.9%12%2%0.68%0.32%
Dec 202552.2%31.9%12.7%2.1%0.72%0.34%
Jan 202647.6%35.3%14.2%1.9%0.68%0.31%
Feb 202647.4%36.3%14.2%1.3%0.66%0.21%
Mar 202645.6%35.6%16.4%1.5%0.77%0.2%
Apr 202647.9%35.8%14.2%1.3%0.65%0.21%
May 202647.7%36%14.3%1.3%0.65%0.17%
Jun 202650.3%31.5%15.4%2%0.56%0.26%
Jul 202650.8%31.4%15.7%1.4%0.56%0.22%
Aug 202652.4%31.8%13.2%1.7%0.69%0.23%
Sep 2026——————

  1. 1.Shopify

    52.4%

    Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +1.6 points.

  2. 2.Wix

    31.8%

    Held 2nd. 3.1M estimated branded searches, -2.5% vs prior month. Share +0.4 points.

  3. 3.Squarespace

    13.2%

    Held 3rd. 1.3M estimated branded searches, -19.3% vs prior month. Share -2.5 points.

  4. 4.WooCommerce

    1.7%

    Held 4th. 169K estimated branded searches, +21.6% vs prior month. Share +0.4 points.

  5. 5.Magento

    0.69%

    Held 5th. 67.8K estimated branded searches, +19.4% vs prior month. Share +0.1 points.

  6. 6.BigCommerce

    0.23%

    Held 6th. 22.5K estimated branded searches, +0.22% vs prior month. Share 0 points.

Compare search popularity between Wix and its closest rivals

How has branded search demand for Wix changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wix worldwide fell from 3.8M to 3.1M.
  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms worldwide decreased from 34.9% to 31.8%.
  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms worldwide peaked at 36.3% in February 2026 and was lowest at 31.4% in July 2026.

How did search popularity change for ecommerce platforms worldwide in August 2026?

  1. In August 2026, Shopify gained estimated Share of Search among ecommerce platforms worldwide, from 50.8% to 52.4%.

  2. In August 2026, Squarespace lost estimated Share of Search among ecommerce platforms worldwide, from 15.7% to 13.2%.

  3. Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

  4. Estimated monthly branded searches for WooCommerce worldwide fell 33.3% over 11 measured months, from 253K to 169K in August 2026.

  5. Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026.

  6. Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026.

Where does Wix compete?

Wix is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website builders2nd of 527.7%Show ranking
Ecommerce platforms2nd of 631.8%Shown above
Visual website building platforms1st of 1045.8%Show ranking
Blog hosting platforms1st of 553.6%Show ranking

How is Wix measured?

Brandwave collects information about searches that people make online using Wix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • wix
  • wix studio
  • wix website
  • wix website builder

Do you work for Wix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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