How popular isWix in search?
In August 2026, there were an estimated 3.1M branded searches for Wix worldwide which is down 17.7% over the last 11 months. Wix holds 53.6% estimated Share of Search among blog hosting platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Wix53.6%
WordPress23.8%
Squarespace22.2%Ghost0.36%
Blogger<0.01%
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Which blog hosting platforms compete with Wix?
Share of Search by month for Wix, WordPress, Squarespace. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | WordPress | Squarespace | Ghost | Blogger |
|---|---|---|---|---|---|
| Oct 2025 | 49% | 30.8% | 19.9% | 0.33% | <0.01% |
| Nov 2025 | 53.6% | 28.1% | 18% | 0.33% | <0.01% |
| Dec 2025 | 49.3% | 30.8% | 19.5% | 0.36% | <0.01% |
| Jan 2026 | 51.8% | 27.1% | 20.8% | 0.34% | 0.01% |
| Feb 2026 | 52.5% | 26.6% | 20.5% | 0.34% | <0.01% |
| Mar 2026 | 50.9% | 25.3% | 23.5% | 0.34% | <0.01% |
| Apr 2026 | 52.1% | 26.9% | 20.6% | 0.36% | <0.01% |
| May 2026 | 54.8% | 23% | 21.8% | 0.38% | <0.01% |
| Jun 2026 | 49.9% | 25.3% | 24.4% | 0.35% | <0.01% |
| Jul 2026 | 51.6% | 22.2% | 25.8% | 0.34% | <0.01% |
| Aug 2026 | 53.6% | 23.8% | 22.2% | 0.36% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 3.1M | -2.5% | +2 points | |
| 2, moved from 3rd to 2nd | 23.8% | 1.4M | +0.65% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.2% | 1.3M | -19.3% | -3.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.36% | 21.2K | +0.33% | 0 points | |
| 5, held 5th | <0.01% | 170 | -56.4% | 0 points |
1.
Wix53.6%
Held 1st. 3.1M estimated branded searches, -2.5% vs prior month. Share +2 points.
23.8%
Moved from 3rd to 2nd. 1.4M estimated branded searches, +0.65% vs prior month. Share +1.6 points.
22.2%
Moved from 2nd to 3rd. 1.3M estimated branded searches, -19.3% vs prior month. Share -3.6 points.
4.
0.36%
Held 4th. 21.2K estimated branded searches, +0.33% vs prior month. Share 0 points.
5.
<0.01%
Held 5th. 170 estimated branded searches, -56.4% vs prior month. Share 0 points.
Compare search popularity between Wix and its closest rivals
How has branded search demand for Wix changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wix worldwide fell from 3.8M to 3.1M.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among blog hosting platforms worldwide increased from 49% to 53.6%.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among blog hosting platforms worldwide peaked at 54.8% in May 2026 and was lowest at 49% in October 2025.
How did search popularity change for blog hosting platforms worldwide in August 2026?
5 changes
In August 2026, WordPress overtook Squarespace to rank 2nd among blog hosting platforms worldwide, at 23.8%.
In August 2026, Wix gained estimated Share of Search among blog hosting platforms worldwide, from 51.6% to 53.6%.
In August 2026, Squarespace lost estimated Share of Search among blog hosting platforms worldwide, from 25.8% to 22.2%.
Estimated monthly branded searches for Blogger worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
Estimated monthly branded searches for Ghost worldwide fell 17% over 11 measured months, from 25.5K to 21.2K in August 2026.
Where does Wix compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Website builders | 2nd of 5 | 27.7% | Show ranking |
| Ecommerce platforms | 2nd of 6 | 31.8% | Show ranking |
| Visual website building platforms | 1st of 10 | 45.8% | Show ranking |
| Blog hosting platforms | 1st of 5 | 53.6% | Shown above |
How is Wix measured?
Brandwave collects information about searches that people make online using Wix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- wix
- wix studio
- wix website
- wix website builder
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Is Wix your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.